Glenwood hotel rebranded | PostIndependent.com

Glenwood hotel rebranded

John ColsonPost Independent staffGlenwood Springs, CO Colorado
Kelley Cox Post Independent
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GLENWOOD SPRINGS, Colorado – There is a new hotel in town – or, more precisely, new management at an inn that opened five years ago.The Hotel Glenwood Springs is now operating in the building that formerly housed the AmericInn, at 52000 Two Rivers Plaza Rd., next door to the Glenwood Caverns Adventure Park Tram.The newly named hotel formally opened for business on March 1, offering 72 rooms and suites and an indoor swimming and play area.According to a statement from the property’s ownership group, Caverns Centre LLC, the new hotel’s name takes its inspiration from a historic business that once dominated the heart of town, the Hotel Glenwood.That was the place where the infamous gunslinger John “Doc” Holliday spent his last days in 1888, and where, in 1901, then-Vice President Teddy Roosevelt attended a gala party in his honor following a successful mountain lion hunting trip.The Hotel Glenwood burned to the ground in 1945, but the management of the new Hotel Glenwood Springs already is capitalizing on both the historical reference of its name and its local ownership by a group of Roaring Fork Valley entrepreneurs.”Our guests tell us they prefer our local hotel to a corporate franchise,” said the hotel’s general manager, Scott Olpin. Guests, he said, say “the cookie-cutter approach detracts from the connection to a town’s culture and the prevailing sense of place.”The hotel is a smoke-free enterprise with a fitness center and free wireless Internet access, a 1,000-square-foot meeting space and a business center, according to the statement announcing the change in management.The AmericInn franchise, part of a national chain and one of three in Colorado, operated at the location for five years.The structure was built by the Caverns Centre ownership group and opened in 2006, said group partner Steve Carver, in a move designed to “establish a kind of a synergistic relationship” between the hotel and the adjacent Caverns Adventure Park.The ownership group includes Carver, who works at the Dalby Wendland & Co. accounting firm and is part-owner of the historic Hotel Denver in Glenwood Springs, and Steve Beckley, owner of the Adventure Park business.Carver said the partners considered opening the hotel under local management in 2006, but opted for the franchise operation instead because “it seemed like the best idea at the time.”He said a confidentiality agreement with AmericInn prevents him from discussing the reasons the franchise was terminated, and efforts to contact AmericInn officials went unanswered on Wednesday.jcolson@postindependent.com


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