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Glenwood marketing free summer fun

Inside the Chamber
Lindsey Lewis
Glenwood Springs, CO Colorado
Lindsey Lewis
ALL |

Free for all.

Ahhh … summertime in Glenwood Springs. We are lucky to be the home of so many great activities and attractions that have naturally drawn visitors to our small mountain town for more than 100 years, especially during the warm summer months. From swimming in the world’s largest natural hot springs pool to exploring in the caves at the Glenwood Caverns Adventure Park, our one-of-a-kind activities are what attract people to this area.

Historically, occupancy in Glenwood Springs has hovered at 85-95 percent for lodging properties in the summer time. As a result of limited inventory, the marketing team at the Glenwood Springs Chamber Resort Association has not previously identified summer as a target season to invest many marketing dollars. However, we anticipate this summer to be an anomaly based on the current economic state. Luckily, Glenwood Springs has collectively positioned its destination as an affordable in-state vacation for Coloradans. While our higher priced neighbors are deeply discounting their off-season lodging rates and slashing their prices for summer activities, Glenwood Springs is maintaining our competitive price-point and bundling great lodging deals with lots of free warm-weather activities. We’re calling it a “Free for all.”



In my role as the marketing manager for the Chamber, part of my job is to help increase tourism in Glenwood Springs. I work directly with Kate Collins, VP of tourism marketing for the Chamber, and together we’ve created an advertising campaign to draw people here to enjoy all the wonderful free activities, festivals and events this summer.

With lodging rates starting at $89 a night, our creative message will sound a little like this:



“There are plenty of things to do in Glenwood Springs this summer that cost absolutely nothing!”

Here are a few ideas:

– Sample farm-fresh produce at the free Downtown Market

– Pedal the Rio Grande Bike Trail and Glenwood Canyon Bike Path

– Dance under the stars at the free Summer of Jazz concerts

– Watch free movies on the outdoor big screen at Friday Night Flicks

– Visit Doc Holliday’s memorial

– Take a self-guided historic walking tour

– Fly fish gold-medal water on the Roaring Fork River

– Float down the Colorado River on an inner tube

– Hike to Hanging Lake in the White River National Forest

– Watch wildlife from the Glenwood Canyon Recreation Trail

– Feed the trout at the Mitchell Creek Fish Hatchery

You can even park the car when you arrive and get around town on the free and green Ride Glenwood hybrid buses.

All of Glenwood’s paid activities and attractions can be booked by our guests a la carte through our Central Reservations System. This makes a vacation to Glenwood Springs easy to plan and easy on a budget.

Lindsey Lewis is the marketing manager for the Glenwood Springs Chamber Resort Association. Part of her work is to increase occupancy during the shoulder seasons in Glenwood Springs.


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