Glenwood Springs celebrates its 125th with year-long birthday party
Glenwood Springs, CO Colorado
January 2010 is much more than the beginning of a new year and a new decade, it is the quasquicentennial anniversary – or the 125th birthday – of our historic resort town. To acknowledge this milestone we’re throwing a year-long party and we hope you’ll invite out-of-town guests.
Everyone can celebrate with special rates and discounts on activities, lodging and dining throughout 2010. To take advantage of these special offers, simply register online for coupons that offer freebies that coincide with your birthday.
Our tourism partners have created some very generous offers: free skiing at Sunlight Mountain Resort ($50 value), and a free Winter Fun Pass ($29 value) or Summer Day Pass ($37 value) to the Glenwood Caverns Adventure Park on your birthday. The Glenwood Hot Springs Pool is offering a free pool pass for birthdays now through March, and local outfitters Glenwood Canyon Rafting and Rock Gardens Rafting will take you on a half-day trip on your big day. The rules are refreshingly few. The free stuff is available on the day of your actual birthday, and you need to be prepared to prove it. All the offers and the fine print is posted at visitglenwood.com/birthday.
Has it been a while since you’ve been the top of the Iron Mountain Tram or gone on a whitewater trip down the Colorado River? The birthday specials give everyone an opportunity to sample Glenwood’s premier attractions and to remember why it is that visionary town fathers Walter Devereux and Isaac Cooper saw the potential for Glenwood Springs to become a famous resort destination. After your adventure, we hope you will tell everyone you know about the fun, relaxation and excitement that Glenwood Springs offers in every season.
The timing of our 125th birthday is perfect. I perceive a collective attitude in my circle of friends and associates that despite the recession we’re ready to get on with it, and we’d like some things to celebrate thank you very much. Since 2009 accommodations revenues declined, the available advertising budget for 2010 was reduced by 20 percent. With bootstrapping optimism, the birthday promotion bundles up the best of Glenwood and relies on our locals and loyal visitors to push the message.
Word of mouth is a friend to the Glenwood Springs brand and always has been. In fact, our research shows that it consistently ranks above print, billboard, television and radio for extending our marketing message. And in 2010, Facebook, Twitter and other social networking sites are functionally word of mouth in a more efficient electronic realm. Bookmark visitglenwood.com/birthday, and share the link with your friends and family.
January is just the beginning of a year filled with festivities that will celebrate 125 years of Glenwood Springs, from 1885 to 2010. Look for banners in the downtown core with the 125th birthday branding and a Strawberry Days festival with a throwback theme. Free outdoor vaudeville entertainment is planned for summer. There are community murals, historic photo contests and a retail promotion planned. Check visitglenwood.com often for more offers, events and campaigns as Glenwood Springs celebrates its history, hot springs, and much more all year long. In 2010, Glenwood Springs is still a value and a top-notch vacation spot. Pass it on.
Kate Collins is the VP of Tourism Marketing for the Glenwood Springs Chamber Resort Association.
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