Hear them roar | PostIndependent.com

Hear them roar

April E. ClarkPost Independent StaffGlenwood Springs, CO Colorado
Courtesy NFLshop.com
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GLENWOOD SPRINGS, Colo. They come in cotton-candy pink and powder blue. And they’re form-fit to accommodate the natural curves of a woman.But this is no brazier.It’s the replica football jersey not just for men anymore.In the last few seasons, National Football League fashions for women have become especially “flattering to a woman’s physique,” (NFLshop.com). An online search shows women’s apparel ranges from fitted fleece hoodies with hand-warming pockets to cashmere scarves with a team’s logo in sparkly crystals.For female Denver Broncos fans, an embroidered Champ Bailey jersey is available in powder blue with a gradient screen-printed No. 24. The Broncos horse-head logo is also emblazoned on everything from pink panties to a rhinestone-studded, faux-alligator watch.”That’s all come about because marketing people have become aware of the socioeconomic power of women and how many women are watching football,” said Ivette Ricco, president of Femmefan.com, the online magazine for the “female sports junkie.” “They realized women are making the family decisions when it comes to season tickets and apparel.”

Ricco said she has seen surveys that report 43-45 percent of football fans are females. In 2005, About.com reported on an NFL study which found 375,000 women attend professional football games and more than 45 million women watch NFL games each weekend.”Women have become so well informed about football and the game,” Ricco said. “That’s only going to get better.”Ricco, an avid San Francisco 49ers fan, created Femmefan.com in 2000 to help give voice to female football fans across the country. The Web site which averaged 2.3 million hits in 2006 and 100,000 unique page views per month features “Football 101,” including pigskin history and the meanings of referees’ calls. The Food Bowl page offers tailgating and Sunday game-day recipes. The site’s message board provides an arena to sound off on players, coaches, scandals, steroids and any other hot football topic.”Football to me is exciting,” Ricco said. “The site is still very well read and received.”Contact April Clark: 945-8515, ext. 16601aclark@postindependent.comPost Independent, Glenwood Springs, Colorado CO


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