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Helping anyone with pregnancy-related needs

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How did your business start?

The Pregnancy Resource Center began in June 1985 in order to help anyone with pregnancy-related needs in the Roaring Fork Valley. Today the PRC serves nearly 1,000 women a year.

What do you sell?



In 2010 we served more than 1,000 clients with pregnancy tests, ultrasound and support services such as car seats, cribs, clothing, mentoring, maternity homes and childbirth coaching. Many women are faced with difficult circumstances and come to us with little or no knowledge of their pregnancy options. Our staff and volunteer health coaches have a unique opportunity to compassionately come alongside each client through a difficult time, while we value her as a unique individual and provide her with factual information pertinent to her. All services at the Pregnancy Resource Center are free of charge.

What positive lessons did you learn during the recession?



We learned that for many of the people that are served by the Pregnancy Center the recession has not had that much impact. For those who had very little before, the recession has not had as much affect as it has on many of the people who give their time, talent and financial support to operate our 501(c)3 organization. For us as a nonprofit it has been challenging to tighten our already frugal budget as well as do a variety of things to raise awareness and capital through new and different avenues, like the Artisan Winter Market.

What strategy do you use

to hire good people?

I (Jan Gessele) have been with the PRC since 1985, so I feel I’m beginning to learn a thing or two about hiring wonderful teammates. The PRC is a human service organization where caring about people and a willingness to serve and support anyone with pregnancy related needs is a must for both staff and volunteers, so that is the key to all interviews.

What is your strategy for growth in the next year?

Our focus is on growing the services we offer. We are working with other community groups to increase the donations of clothing, car seats, bassinets and various items needed for children and pregnant women. We are writing grants with plans to fund a wonderful parenting, life coaching program call Earn While You Learn. We have two offices, 1131 Grand Ave. in Glenwood Springs, and 201 W. Third St. in Rifle, serving anyone with pregnancy-related needs from Aspen to Parachute and to Eagle as well.

What is the best thing about running a business here?

We have an incredible community with a fantastic spirit of cooperation for the benefit of those we serve. We love Garfield County Health and Human Services, Yampa Teen Moms program and school, The Family Visitor Programs, Valley View Hospital, Aspen Valley Hospital, LIFT-UP, Catholic Charities, Advocate Safehouse, Response, Alpine Legal Services, Community Health, the local church community, the media, our postal service, UPS, Fed Ex and our kind and generous neighbor, Dale Kaup, who shovels snow for us. Together we make a great team.


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