It’s the lack of time and convenience that counts | PostIndependent.com
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It’s the lack of time and convenience that counts

Nicole Loschke

Pamela Anderson once said, “It’s great to be a blonde. With low expectations it’s very easy to surprise people.”I am not a blonde, but the element of surprise is one that needs to be gripped as tightly as a pit bull grips the mailman’s leg.The expectations during the holiday season – the season of giving – overshadow every thought, every action – and every bane of your existence.It’s time for a surprise. Today we get so wrapped up in the concept of the newest fad or product we forget to give thanks for last year’s fad or product. I’m sure many turkeys are thankful that because of our obsession – our yearning for the time of year that is filled with many crazed consumers practicing their left and right hooks in the middle of the toy aisle as jolly holiday music plays in the background – that we have forgotten about the turkey dinner, the thanks that are in order to the people we knocked unconscious last year, we forget to be thankful for the things that cannot be bought from a store.The expectations other people set on us to buy them that great gift overpower the once cherished expectation of giving thanks. Today people expect to receive a gift that was bought from the local superstore or department store. “It’s the thought that counts,” is the phrase continually repeated in everyone’s mind. What kind of thought goes into driving to a particular superstore that is not out of your way due to the fact that you shop there for the weekly groceries and is no more than 30 minutes away, to obtain the new product that you saw on a commercial? What kind of thought goes into seeing a product and justifying the gift by saying, “Everyone else likes it?”Thought goes into handmade gifts, gifts from the mom-and-pop shops that specialize in certain products (in order to not be beaten brutally on the streets by the superstores of the world). I am an overly active high school student. I understand the concept of “not enough time in the world.” A high schooler’s life is filled with time restrictions, deadlines, due dates, payments due, everything seems to revolve around the Palm Pilot scheduler, that is what makes the great gifts – the ones that take time. When others take time out of their hectic schedules to create something original for someone else – isn’t that thought? The next generation – my generation – can remember a time when holiday ads didn’t start until after Thanksgiving. When family members were overjoyed to receive a block of clay with your handprint in it. What happens when the next generation doesn’t remember those times? When will the so-called season of giving finally turn into the season we all know as the season of brutal, immoral festivities? What happens when mom and pop no longer exist, when the only time you see them is at the checkout counter at the superstore? What happens when giving isn’t enough?A senior at Grand Valley High School in Parachute, Nicole Loschke writes a column that will appear once every month.


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