It’s wedding season year-round in Glenwood Springs
Glenwood Springs, CO Colorado
Summer has always been a popular season for destination weddings in Glenwood Springs. Warm, sunny days and clear blue Colorado skies are guaranteed to provide spectacular mountain scenery. An abundance of outdoor activities attract summer travelers, but those of us who live here year-round also know there is something captivating about the Roaring Fork Valley in the shoulder seasons ” spring and fall. While locals appreciate these months for their relaxed, unhurried pace, it seems brides appreciate the shoulder season prices and enjoy the milder climates in the spring and fall, whether blossoms are blooming or leaves are changing.
In my role as the marketing manager with the Glenwood Springs Chamber Resort Association for the past year and a half, part of my job is to help drive group business to Glenwood Springs in the shoulder season months. We’ve identified the “sweet spots” for growth in occupancy as April-May and September-October, and we invest in our marketing and resources to actively grow occupancy in these times with groups, meetings and destination wedding business.
The economic impact of a group of 250 people can range anywhere from $60,000 to $65,000 per day. These figures are calculated based past years’ average daily rate for October, and estimating $50 per day for meals and $100 for other expenditures like shopping and entertainment.
One of my first tasks was to update and streamline our sales message with a new Group Sales Kit and Wedding Guide. The sales kit gives prospective brides an organized tool to help determine the right venue, caterers, accommodations and activities in Glenwood Springs.
I also represent Glenwood Springs and its accommodations, activities and attractions at bridal shows in Denver and Grand Junction. This gives me an opportunity to persuade brides, one-on-one, to plan their wedding or honeymoon in Glenwood Springs. If they already have a destination picked out for the wedding and honeymoon, I encourage the newlyweds to come up for a relaxing weekend visit once the planning process is over. I recently attended the Rocky Mountain Bridal Show for the first time in September 2008 and then again in early January 2009 and was amazed at the number of brides who were interested in a mountain wedding, but had not yet decided on a destination. I was astonished we were one of only four mountain destinations to have a presence at the show. The others included Estes Park, a hotel in Ridgeway and a guest ranch in Loveland. At the show in September, I had anticipated distributing 20 sales kits and ended up giving away 50! At the December show, I came prepared with 75 and distributed all of them to qualified brides. I will be representing Glenwood Springs at another show in Grand Junction at the end of January and am hoping for a similar positive response.
While summer wedding business in Glenwood Springs continues to thrive, we’re optimistic if we keep promoting the spring and fall, the shoulder seasons will soon level out and lengthen our peak season. I’ll be doing my part to make that happen, and will keep you informed every step of the way.
Lindsey Lewis is the marketing manager for the Glenwood Springs Chamber Resort Association. Part of her work is to bring groups, meetings and destination weddings to Glenwood Springs. Contact her at Lindsey@glenwoodchamber.com.
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