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La Mision joins Colorado Mountain News Media

GYPSUM ” La Mision, the only local Spanish language newspaper in the region, has joined the Colorado Mountain News Media family of publications.

Distribution is in the Roaring Fork Valley and Colorado River corridor (Parachute to Avon). CMNM currently donates to printing costs.

The announcement was made in a press release distributed by CMNM.



“This new relationship is an important step bringing strength and improved growth potential to La Mision and also helping Colorado Mountain News Media further its mission of ‘bringing communities together,'” said Steve Pope, CMNM general manager.

Pope added that the driving force behind the publication will remain in place.



“I am even more pleased to announce that Luis Polar, founder and editor of La Mision is joining CMNM as editor of La Mision,” Pope said.

A group of concerned citizens fathered the idea of a Spanish publication and shortly thereafter, Polar helped the vision became a reality.

“We are very lucky to have Luis bring his knowledge and skills to our company,” Pope added.

Polar said he is looking forward to the new relationship with CMNM.

“I believe this is going to become a new chapter in the well-being of our diverse community,” he said.

La Mision has been published by the nonprofit organization Misiòn: Comunidad, which has many of the same values as the CMNM organization. The first issue of La Mision was printed on September 2001 with a total of eight pages. It has been published on a continuous basis ever since.

La Mision mainly focuses on local issues and stories. Contributing writers, photographers and community-based entities provides much of the content on a volunteer basis.

When it was first launched, the idea was to provide a publication that informed the Hispanic community about the issues, situations, opportunities and news of the area. It evolved into having bilingual content as a means to bridge the cultural gap between Spanish speakers and English speakers. Presently the paper has approximately 35 percent bilingual features.

The current distribution is 4,500 publishing on the first Tuesday of each the month.

Pope said he expects both the distribution levels and the delivery area to grow significantly over the next few months.

“Luis Polar and the other founders discovered that there was an enormous need for a media source of this kind. The combination of local content, photographs, opinions, alongside very well written articles from non-profit organizations, provides a variety of styles for different readership levels,” Pope said. “By combining the vision and energy of Luis and the La Mision family with the strength of CMNM we expect to grow La Mision dramatically over the next few months.”

CMNM, which is a subsidiary of Swift Newspapers, Inc. out of Reno, Nev. , also owns the Post Independent, Aspen Times, Summit Daily News, Vail Daily and the Grand Junction Free Press. CMNM also owns two Garfield County weeklies ” the Citizen Telegram in Rifle and the Valley Journal in Carbondale ” as well as weekly newspapers in Aspen, Snowmass, Eagle, Vail and Leadville.


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