Liquor store back in business after fire | PostIndependent.com
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Liquor store back in business after fire

Post Independent/Kara K. Pearson
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He’s back in business.It’s just a little liquor store in West Glenwood, but the re-opened sign was a welcomed sight to loyal customers and friends.For the past 29 years, Geno Yellico has owned and operated the liquor store with his name out front. It’s the old fashion kind of business where you know who’s behind the counter when you walk in the door. And of course you know his name.”Geno.” The first name is all that’s needed.

And he’s back in business after a wicked fire almost claimed the liquor store on April 16, Easter Sunday. The adjoining Shell station next door is still a ways away from re-opening.But Geno has the shelves stocked, ice in the cooler and his trademark smile and personality at the ready.Geno says it feels good to be back in business.”People have been coming in telling me how happy they are that I’m open again,” Geno said Wednesday. “That means a lot.”What it means is that Geno and that old-fashion business philosophy has made a difference.

“Sure, we want to make a buck, but service is what matters,” Geno said.As the big boxes and corporate chains continue munching on mom and pops at nearly every turn, Geno’s little liquor store relies on a service-first approach, and a loyal customer base that appreciates seeing his name on the shingle out front.That friendly service is like a comfortable sweater on a chilly evening.With his wife Sue helping restock the shelves, Geno says they were lucky. The fire, which was started by a couple of youngsters in an abandoned building behind the store, was contained before it got the liquor store.When the fire forced Geno to shut down, West Glenwood just didn’t seem the same.



The fire gave a clear message to Geno that he was missed. People can snag a cold six-pack or a bottle of chardonnay at any liquor store, but for Geno’s customers, it wasn’t the same. And there’s been bunches who have told him they appreciate his store and his customer-service philosophy.That’s a good feeling Geno admits with a grin. Good service still means something.Geno’s is back in business, and yes, maybe it’s just a tiny liquor store in West Glenwood, but that open sign is a real welcome sign.Geno might be one of the little guys in business, but he’s one of the good guys in town.It’s good to have you back in business, Geno.


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