City of Fruita survey to impact government decisions |

City of Fruita survey to impact government decisions

A couple walks their dog on Fruita's main drag, Aspen Avenue. The City of Fruita is now exploring ways to upgrade its downtown, and a survey currently being conducted will suss out ways to do so through specific questions about safety, parking and beautification.
Caitlin Row / | Free Press


Fruita residents are urged to complete the 10-minute survey at

Fruita residents interested in effecting real change for their hometown need not look further. A city-wide survey — — is currently underway; the information gathered will be used for all levels of government decision-making.

“It’s a great way for collecting input and it’s a great way to influence government in a very meaningful way,” Fruita’s City Manager Clint Kinney said. “We pay very close attention to survey results.”

Some questions — about the perceptions of downtown, including safety, Fruita Fourth Fridays and shopping — could directly impact the design process for the upcoming Aspen Avenue upgrade, Kinney noted.

Revamp options to improve Fruita’s main drag are now being explored for the area between Triangle Park and Elm Street. The project most likely will incorporate improvements to Civic Center Park and work to the downtown area’s streetscape.

“If parking or beautification is found to be a major issue to Fruita’s downtown in the survey, that could influence the project,” Kinney said.

City council, along with the Downtown Advisory Board and the Parks and Recreation Advisory Board, plan to work closely with town residents, businesses and a consultant (Logan Simpson Design out of Fort Collins) over the coming months to create a plan that builds off Fruita’s funky, hometown feel.

“The first (public) meeting is this Thursday, July 25, at 5:30 p.m.,” Kinney said in an email. “The design team will roll out some rough concepts for feedback and consideration to the Parks and Recreation Advisory Board, the City Council and the Downtown Advisory Board. Then, following the meeting, we plan to show the draft concepts to the public during the Thursday night concert series to begin the initial feedback. Following the concert, I would bet/imagine the respective boards will continue to gather feedback on the concepts to utilize in future revisions.”

So far, more than 800 surveys have been returned to the City of Fruita. According to Kinney, paper versions of the survey were delivered (with addressed, stamped envelopes) to every Fruita household four weeks ago, and he hopes to wrap up the survey process over the next two weeks.

“When surveys stop coming in, then we’ll finalize results,” he added.

The last city survey was conducted in 2009. Normally, surveys are put out every two years, but the 2011 survey was set aside as a money-saving effort.

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