Fruita rolls out new website, toys with new logo idea |

Fruita rolls out new website, toys with new logo idea

Brittany Markert
The City of Fruita recently launched its new website at It features easy to navigate tabs and a section which invites visitors and potential residents to learn more about the city.
File photo |


Mike Bennett is currently working on engaging the community through more than just meetings. He hopes to receive feedback through a survey which will be displayed throughout Fruita regarding a new project for designing the “Gateway to Fruita.” The project is meant to encourage more of the community to provide their ideas on what they wish to see on the entry ways from Interstate 70. Packets are expected around Sept. 21 and will be received until the end of October for suggestions. From there, the City of Fruita has recruited help from the University of Technical Assistance program to create two to three main themes from the input.

The beautification of Aspen Street in Fruita is on schedule to wrap up in the next two weeks.

City Shops (900 Kiefer Ave., Fruita) will host a grand opening on Tuesday, Sept. 15, from 3-6 p.m. which is inconjunction with the state of Colorado’s Cities and Towns Week, which runs Sept. 14-20. The event will allow residents to tour the new facility, enjoy games for kids and free food. Bennett added the week is intended to celebrate its city services.

For more information, visit

The City of Fruita has a new website, which rolled out on Aug. 26. It features an easier navigation for residents and visitors to find information on city events, business and development, and city administrative information.

“The new website is easier to maintain and includes new features,” said Mike Bennett, Fruita’s city manager.

The website cost $11,000 through Aha Consulting in Oregon. Bennett explained they were the perfect fit for their goal to create a functional website and ability to have flexibility to how it’s designed.

“We wanted to create a unique flavor of Fruita through the website,” he said. “We are wanting to give a taste of Fruita through highlighting people through photos, text and videos.”

A noted new feature includes a tab called “Why Fruita” which answers questions for visitors and potential residents on why living, working and having a business in Fruita is beneficial.

“We are trying to align how to diversity the economy and bring new business into the area,” Bennett said. “You will find genuine information about who we are as a community.”

Bennett added he is including videos of local business owners, employees and residents on why they are involved in Fruita one way or another.

More website features include a community calendar page and city projects page.

“The website is just one tool for our efforts to what we are selling,” Bennett said. “The community of Fruita is the same product we sell for tourism, quality of life and economic development opportunities. … We don’t have one path for each one, but building on the strengths to reach the best potential to bring in new business.

“We have an amazing community so the website is one tool to share that message and give a glimpse of being in Fruita.”


While introducing the new website, during a council meeting, it was mentioned to the possibility of changing the logo for the City of Fruita. During the month of June, more than 20 submissions were received to be used for a possible new logo for the city. It has since narrowed down to the concept of using a gear with the word Fruita incorporated in it.

The gear is meant to represent not only the burgeoning bike scene, but also the agriculture industry as well as the many ways gears are used.

Bennett explained the city will reach out to Colorado Mesa University and Western Colorado Community College to work on creating a logo which truly fits the city the best.

“We are looking for a simple, clean and crisp look,” he said. “We don’t want to have to explain the story as much when looking at it.”

Bennett noted there isn’t a dire need to change the city logo any time soon. Once a final logo has been found, the designer will receive a $500 stipend. The new logo would then be incorporated throughout the town when new signs or displays were needed.

“The coolest part about it is We got so many submissions from locals that were extremely creative,” he added.

To check out the new website, visit

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