Fruita’s Rim Rock Rodeo Annual tradition bucks to life during the summer |

Fruita’s Rim Rock Rodeo Annual tradition bucks to life during the summer

Caitlin Row
Courtesy / Vera Mulder
Staff Photo |


WHAT: Fruita’s Rim Rock Rodeo

WHERE: Rim Rock Adventures Arena, 927 Hwy. 340, Fruita,

WHEN: 7 p.m. Tuesdays, June 4 through Aug. 27

COST: $8/person, $25/family of four, free for 10 and under

INFO: 970-260-9287

Step on out to Fruita’s Rim Rock Rodeo for some hootin’ and hollerin’, tasty treats, and, of course, wild arena action.

Held every Tuesday at Rim Rock Adventures Arena at 927 Hwy. 340, now through Aug. 27, this weekly, family friendly event is a huge summer draw that culminates with the Grand Finale during Fruita Fall Fest on Sept. 28.

“The evening kicks off Slack at 4:30 p.m., then Mutton Bustin’ at 7 p.m. and the Grand March starts at 7:30 p.m.,” a news release said.

Admission to every Tuesday’s rodeo is $8 per person, or $25 for a family of four or more. Kids ages 10 and under get in free. Concessions are available, too.

According to Rim Rock Rodeo event organizer Jerry Berentis, this seasonal event is two decades old and “we’re the largest jackpot in the western United States.” Several cowboys even got their start in Fruita and went on to be nationally ranked.

“It’s family-oriented, inexpensive entertainment,” Berentis said.

Cattle-roping, bull-riding, mutton bustin’ and more are all big attractions each Tuesday.

“Mutton bustin’ is a cute thing and a big draw,” said Fruita Tourism staff liaison Odette Phelps. “That’s for the little ones. It’s a miniature bull-riding event on sheep (for kids). Sheep don’t buck like a bull, but they take off like a shot and kids hang on to the wool.”

Phelps also noted that every Tuesday means big crowds for Rim Rock Rodeo.

“It’s a great event for Fruita,” she said. “I’m a country girl, so I love rodeo. I’m a big supporter.”

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