Meet Your Neighbor: Frank Ladd |

Meet Your Neighbor: Frank Ladd

Frank Ladd is the executive director of Fruita’s Chamber of Commerce.
Submitted photo |

Denise: What is your occupation?

Frank: I have been the Executive Director of the Fruita Area Chamber of Commerce since December 2014. Before arriving here, I was the President/CEO of the Rifle Chamber of Commerce.

Denise: What attracted you to Fruita?

Frank: When I was in Rifle, the Chamber was in charge of promoting the Rifle area for tourism. I was constantly scoping out other areas to see what they did to attract visitors. I paid close attention to Fruita as because of the great festivals and events and its emerging national and international reputation as destination for bicyclists and other outdoors enthusiasts. Everything is coming together in Fruita. It is a great time to be here.

Denise: What do you like about Fruita?

Frank: There is a good vibe here. The people are welcoming and wonderful, and they really care about the community. There is a feeling of cooperation amongst the different groups and organizations such as the City and the Chamber. I grew up in a small town near St. Louis, and I get the same home town feeling here as I did there. People choose to live in Fruita, they choose to get out and involved in the events and activities this area has to offer, and it makes for a great community.

Denise: What are some of your goals?

Frank: I met a personal and professional goal recently when I graduated from the Institute of Organizational Management (IOM) at Loyola Marymount University in Los Angeles. I took 96 hours of courses over four years. The IOM is the professional leadership training program of the U.S. Chamber of Commerce Foundation.

Denise: What are your plans for the Fruita Chamber?

Frank: I plan to continue working with the community and the City and maintaining and improving to help maintain and improve the festivals and events the Chamber is associated with. I would also like the Chamber to take a more active role in advocacy for our members and our local businesses.

Denise: What else are you involved in?

Frank: I am the Vice Chairman of the Colorado Chamber of Commerce Executive Board. Next year I will be the Chair. I am a board member of the Fruita Tourism Advisory Council and a pending member of Fruita Rotary. When I am not at work I like to spend time in my woodworking shop. I also play golf, read, fish, camp, and I mostly enjoy spending time with my family: my wife Brenda, and our children and grandchildren.

Denise Hight is co-author of Images of America: Fruita, which was published by Arcadia Publishing in 2011. She recently finished writing another book for Arcadia, Legendary Locals of Fruita, which will be published in 2016. She can be reached at

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