Meet your Neighbor: Keith and Deb Hogstad love Fruita’s ‘small-town atmosphere’ |

Meet your Neighbor: Keith and Deb Hogstad love Fruita’s ‘small-town atmosphere’

Editor’s note: We want to meet your neighbor. Send nominations to

Denise: How long have you lived in Fruita?

Keith: We moved to Grand Junction from South Dakota in 1998 because I was transferred here with my job. We were looking for a place with more acreage, and we moved to Fruita in 2005.

Denise: What is your occupation?

Deb: We own and operate the Wildcat Car Wash on 18 Road near the high school.

Denise: How did you get into the car wash business?

Keith: It just seemed like the right thing for us. I’ve always liked clean cars, and we were looking for a business that would help provide some retirement income, and the car wash came up for sale in 2007.

Denise: What’s it like running your own business?

Deb: We keep very busy with everything from the paperwork and ordering supplies and operating the machines. Our son, Josh, also works there and we have another employee, Kelly, who is one of the hardest workers and friendliest people around.

Keith: One of the greatest benefits of owning the car wash has been meeting so many people in the community. I enjoyed my corporate job, but I was usually away from home all week and didn’t get the chance to become part of the community, like we are now.

Deb: Yes, we have met so many great people here, and even when someone doesn’t remember my name, they’ll say something like “I know you, you’re the car wash lady.”

Denise: What do you like about living in Fruita?

Deb: We love the small-town atmosphere. We like knowing our customers and knowing our neighbors. We like providing great customer service; “Clean and Customer Service” … that’s our trademark. And we enjoy going to the Copper Club to meet people and enjoy their weekly potlucks.

Denise: What are your future plans?

Keith: We are currently building a house on our land. We also hope to have more opportunities to travel. I never traveled out of South Dakota until I was 30, and we would like to see more of the world. And we also like spending time with our grandchildren.

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