Support Grand Junction shops with Small Business Saturday |

Support Grand Junction shops with Small Business Saturday

Loki Outdoor Shop, a Grand Junction-based outerwear company, will stay open until 8 p.m. every night of the week but Sunday to accomodate holiday shoppers. It's located at 445 Colorado Ave.
Caitlin Row / | Free Press


For many, it’s a family tradition to window shop on Grand Junction’s Main Street at night to enjoy holiday lighting. This year, possibly for the first time ever, Colorado Avenue is decorated with holiday lights, too.

Located one block south of downtown’s Main Street, Colorado Avenue is the home of a variety of businesses including Loki Outdoor Shop, Downtown Grand Junction’s office, Roasted Espresso & Subs, Barons, and Grassroots Cycles.

Colorado Avenue’s holiday lighting was made possible by Loki, Colorado Mesa University art students, Roasted, Lowe’s and more.

Black Friday’s deep discounts and deals draw holiday shoppers to big-box stores in droves as early as midnight on Nov. 28. Don’t forget about Grand Valley’s locally owned retailers and specialty shops however. Small Business Saturday kicks off on Nov. 29, with local deals through participating businesses with American Express.

According to Downtown Grand Junction spokesman Aaron Hoffman, Small Business Saturday has grown to be so much more than discounted holiday shopping.

“It’s not so much about deals, though some local businesses are offering some,” he said. “I see it more of a reminder to shop locally and keep money in our local economy.”

The Grand Junction Chamber of Commerce will also provide “Shop Small” stickers to storefronts across the area to encourage patronage of small businesses this holiday season.

“Why shop small? When local businesses prosper they employ local residents and contribute revenue in the communities they operate in,” a chamber news release said.


Not sure what to buy for your parents, siblings or neighbor? Downtown Gift Cards offer an easy way to support small businesses through holiday gift-giving. Simply buy a card through Downtown Grand Junction and the balance may be used at approximately 115 participating businesses spanning spas, food, retail and even auto repair. To purchase a card or view the full list of participating businesses, head to Downtown Grand Junction’s website: Cards may also be purchased at Downtown Grand Junction’s office: 437 Colorado Ave.

Since the new style of gift card was introduced in May, Hoffman confirmed that $70,000 worth have been purchased locally, with the busiest shopping season (starting this week) still to come. It works just like any other gift card, he added — a card holder merely spends down the balance at participating stores until it is gone, and it doesn’t need to be spent all at one place.

“Independent business enriches our community and our way of life,” said Marya Johnston, owner of Out West Books (522 Main St.). “When you shop locally and independently, you support your community.”

Johnston said she plans to host two Grand Junction-based authors on Friday, Nov. 28 — Wendi Silvano, a children’s’ book writer, and Jessica McClelland, a mystery novelist. Plus, she’s expecting a huge shipment of holiday books soon.

Loki Outdoor Shop, a Grand Junction-based outerwear company (445 Colorado Ave.), will additionally offer a variety of sportswear, hats, and locally sourced products this holiday shopping season. For instance, Loki is currently selling a multi-use beanie, made from alpaca fiber harvested from Palisade’s SunCrest Orchard Alpacas and Fiber Works for $30-$45.

“When you’re not wearing the hat, you can keep your [ski] goggles and sunglasses in it,” said Seth Anderson, Loki’s co-owner and founder. “It cinches, and it’s not itchy.”

Loki also offers Loma Wax Company mustache wax and beard oil made in Grand Junction, along with locally produced “car and license-plate bracelets” for $10.

“People dig ‘em,” Anderson noted.

Other items currently available at Loki include performance long- and short-sleeved shirts, ball caps, and improved jacket styles with built-in features like hand mitts, backpacks, neck gators and venting functions. Pricing varies.

Triple Play Records will host Black Friday Record Store Day & Holiday Jam as well. The event starts on Friday, Nov. 28, at 10 a.m. The Grand Junction shop is located at 530 Main St.

“Hundreds of one-of-a-kind releases and re-issues will be exclusively available to independent records stores only in limited quantity,” a Triple Play news release said.

Out West Books, Triple Play Records, and Loki all accept Downtown Gift Cards.

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