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Tesla chooses Aspen and Vail for new electric car showroom

Emilie Rusch
The Denver Post

Tesla is expanding its retail footprint in Colorado, with two new showrooms set to open this week in Aspen and Vail.

The electric car maker, which already has a store at Park Meadows in Lone Tree, typically targets high foot-traffic areas for its showrooms, which look more like retail boutiques than car dealerships.

Both the Aspen and Vail showrooms will be located in high-end shopping and dining areas. The Aspen location is at 422 E. Cooper St. in the heart of downtown. The Vail store is in the Solaris development at 141 E. Meadow Drive in Vail Village.

Both are slated to open the week of Dec. 19, a Tesla spokeswoman said.

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The spokeswoman said opening the new stores before the holidays, when both towns are filled with tourists, represents a great opportunity.

Tesla currently sells two models, a sedan starting around $68,000 and a crossover SUV that starts around $85,500.

Earlier this year, the automaker received more than 325,000 reservations in a matter of days for its first “affordable model,” the $35,000 Model 3 set to begin delivering in late 2017. Many of those came from fans who lined up outside Tesla showrooms around the world before CEO Elon Musk even unveiled the vehicle.


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