Make your own history in Glenwood Springs
Glenwood Springs is brimming over with remarkable tales of the American West. But you don’t have to be a famous gunslinger or the president of the United States to create history of your own here.
That’s at least the premise for a new marketing campaign and contest developed by the Glenwood Springs Chamber Resort Association. Called “Make Some History of Your Own,” the campaign’s ultimate purpose is to increase the number of repeat visitors to town.
“The beauty of this campaign is that it’s so inclusive,” said Chris Tribble, of Versatile Productions. Tribble created the “make some history of your own” concept when the chamber selected his company to produce a six-minute promotional video.
The chamber’s marketing committee subsequently worked with Tribble and the Frontier Historical Society to develop a marketing campaign and contest.
“The campaign compels visitors to come back while, at the same time, it encourages locals to invite out-of-town friends to visit,” said Tribble.
Starting this week, the chamber is distributing table signs to local hotels and restaurants to introduce the campaign. Contestants submit stories of their favorite Glenwood Springs memory. Each month the winning contestant receives a Glenwood Springs souvenir, and is entered into the grand prize drawing to be held May 1, 2003.
“We are looking for unusual or out-of-the ordinary events and stories,” said Lori Hogan, the chamber’s director of tourism marketing. “What memorable moment comes to mind when you think of your Glenwood Springs vacation? Some examples may be catching a big fish, viewing wildlife, skiing powder, rafting in big water, attending a family reunion or something so extraordinary that it entices you to repeat the story again and again.”
Tribble said the contest encourages two distinct groups of participants to join in – whether they’re locals or visitors.
“The new generation can write about rock climbing and mountain biking, if they want, while seniors who might be more interested in the history of Glenwood can relate those stories,” he said.
The grand prize is a Glenwood Springs weekend getaway, which includes lodging at the Hotel Colorado, a membership to the Frontier Historical Museum, a horseback riding trip or lift ticket to Sunlight Mountain Resort and passes to the Hot Springs Pool and Glenwood Caverns.
“If a local wins, the grand prize is a perfect package to share with out-of-town friends or relatives,” said Tribble. If a Glenwood Springs visitor is chosen, he or she will also become an honorary citizen and will be invited to ride in the annual Strawberry Days Parade.
Tribble feels his status as a local resident here helped the video and the campaign.
“It’s just right for Glenwood,” he said. “If the chamber had hired a marketing firm out of Florida or even Denver for that matter, I don’t think they’d have been able to convey the same understanding of Glenwood’s uniqueness.”
He also said that he appreciates involving locals in the process of marketing tourism here.
“What better way to bring people here than to start right at home?” he said. “What better way is there than locals inviting friends and relatives here?”
Tribble’s “Make Some History of Your Own” promotional videotapes are available at the chamber for $15. The videos are free to lodging properties or local attractions to show to tourists.
In addition to drawing returning visitors to the area, the new campaign hopes to help boost memberships to the Frontier Historical Society, which provided historical photos for the marketing. Annual historical society memberships are $25 for an individual or $40 for a family.
Contest entry forms are available at the chamber, historical museum, in the Post Independent’s Friday “Options” section, and various lodges and attractions around town.
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