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More national attention for Glenwood Springs

John Gardner
Glenwood Springs, CO Colorado

GLENWOOD SPRINGS, Colorado ” Glenwood Springs has been recognized this year for multiple recreation aspects, from the new Glenwood Springs Whitewater Park on the Colorado River to the multiple fishing opportunities that keep anglers smiling all year long.

But the year’s not over yet. In December, Glenwood Springs is scheduled to be featured on the Weekend Window segment of ABC’s morning news program, “Good Morning America.” According to Vicky Nash with Resort Trends, the segment will focus on the winter activities in Glenwood Springs and showcase the ever-popular holiday lights at the historic Hotel Colorado.

For a national news organization to do a story on Glenwood Springs is not only exciting, but a great opportunity for the town as well, said Kate Collins, vice president of tourism marketing for the Glenwood Springs Chamber Resort Association.



“It’s hard to put a value on it, but if we were to do the same amount of national air time for advertising, it would exceed our total national marketing budget for a whole year,” Collins said.

Collins indicated that Crested Butte was featured on the same program in December 2007, which was less than three minutes in duration.



“The way the piece on Crested Butte was done is very personal, warm and inviting,” Collins said. “They use local spokespeople that are very natural.”

The Crested Butte feature showcased the ski mountain and the town’s holiday festivities emphasizing its popularity as a holiday destination for travelers.

The segment featuring Glenwood Springs didn’t happen by coincidence, however. According to Collins, this spot on national television is just another reason for Glenwood to celebrate.

“I think all of our marketing efforts in the last 20 years have had a cumulative affect,” Collins said. “And it’s been successful.”

No air date has been set for the program to run. Calls to the Hotel Colorado were not returned Tuesday seeking comment on the story.

The hotel’s annual holiday lighting ceremony happens the Friday after Thanksgiving. It’s been a tradition since 1992 when Janet Koelling and Kerry Koepping did the inaugural decoration themselves. The decorations have grown since the first event to more than 2,000 strands of lights stretching more than 4.5 miles, with up to 250,000 individual bulbs. It takes more than 3,500 man hours from around 200 volunteers to accomplish the feat.

Contact John Gardner: 384-9114

jgardner@postindependent.com

Post Independent, Glenwood Springs, Colorado CO


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