In 2001 we became a V2K Window Dcor & More Franchisee after realizing that there was a need for a high-end window covering dealer in the Roaring Fork Valley who could offer not only blinds and shades, but motorization, top treatments and draperies. In 2009 we changed the name of our business to Gotcha Covered as it better identified us with the types of products and services that we provide. In 2010 we moved our operations into the Tamarack Building and opened a window covering showroom in order to provide our clients with a place to be able to see and feel the products that we offer.

We sell virtually any type of window covering imaginable. We specialize in motorization; in today’s market it is possible to motorize all types of window coverings. Our product line includes wood blinds; cell shades; shutters; custom draperies and treatments; roller and roman shades; custom bedding and window film. We carry the highest quality brand names, including Hunter Douglas; Graber; Lutron and MechoShade solar/roller shades; Conrad and Hartman & Forbes Natural shades; along with Iron Arts, Fabricut and Kirsch drapery hardware. We also install our own Gotcha Covered brand window film.

Our company motto has always been to provide THE BEST CUSTOMER SERVICE possible. This has never been truer than in today’s economy. We learned early on in our business that if you provide great customer service those are the clients that will be your return clients along with referring you to their friends, family members and co-workers.

We are lucky in that we are a family owned and operated business. Our daughter, Krystle Ortell Reardon is the office manager and our son, Justin Ortell is the installation manager. We are also lucky to have Dan Blake who has been with us for several years and works as a part-time installer. Working in the office along with Krystle is Farley & Butters who are our resident “Bulldogs.”

The quality of life that this valley has to offer along with our family roots. Bette was born in Glenwood Springs and has lived here in the Valley her entire life. Bette’s father, “Cowboy Jim Crowley” is somewhat of a celebrity here in the Valley. Shane has lived in the Roaring Fork Valley for over 30 years and loves making his home here. Justin and Krystle both graduated from Basalt High School left to attend college and returned to the Valley to make their homes here because “they can’t imagine living in a city.”