New CMC catalog will save trees
Glenwood Springs, CO Colorado
I love to get my Pottery Barn catalog, but also I despise it appearing in my mailbox every few months. On the one hand, sure, I’d like to know when they introduce a new product in the loire stripe collection, but on the other hand, I hate to envision mountains of wasted catalogs.
As the person who designs the Colorado Mountain College class schedule you receive in your mailbox every semester, I feel guilty of putting the axe to too many trees. It’s a balancing act to let everyone know what opportunities they have at CMC while saying so with the least amount of paper. A better solution is on the horizon.
What you’re going to see in your mailbox next month from CMC is something that looks quite a bit different. As opposed to the 60- or 70-page magazine you’ve typically seen, what you’ll have in your hands will be a very simple, small tabloid schedule of all CMC classes, with references to additional information you can view online. Using some estimation methods now available, we calculate that this effort will save more than 150 trees per year, just for the Roaring Fork Campus.
In addition to this being the environmentally right thing to do, we have an equally important purpose in mind: we think it will be easier for you to find the classes that serve your personal goals and interests. Some people still aren’t aware that we offer more than reading, writing and arithmetic; they aren’t sifting through the overwhelming 70-page schedule to happen upon the things that might tickle their fancy, such as classes in mosaic art, aviation or Buddhism, classes that people assume are not available at Colorado Mountain College.
With the newly reformatted class schedule, we hope you’ll see at a glance all the classes we offer. And when you do find the thing you’re interested in, you can read more about the class and its requirements online. If you’re considering a Spanish course, you’ll want to know whether you’ll be learning the difference between ser and estar, or whether you’ll be expected to have a handle on those verbs already. Because this additional information is online, it becomes unnecessary to replicate it in every schedule we mail.
If you need more information on a class but don’t have access to the Internet, we invite you to stop by one of our Roaring Fork Campus locations where you can view complete class descriptions at the front desk or online in one of our computer labs.
Look for the new tabloid schedule of summer classes from CMC next month. Who knows, maybe Pottery Barn will follow suit!
Beth Zukowski is the marketing specialist for Colorado Mountain College’s Roaring Fork Campus. Campus locations include: Spring Valley, 3000 County Road 114 in Glenwood Springs; the Glenwood Center, 1402 Blake Ave. in Glenwood Springs; and the Lappala Center at 690 Colorado Ave. in Carbondale.
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