Revel Bikes is riding into a new chapter under familiar leadership, according to a news release from the company.

Founder Adam Miller has officially bought back the Carbondale-based mountain bike brand he launched in 2019, returning it to independent ownership. The move follows Revel’s announcement in April that it would cease operations — a decision Miller said he learned about just one day before it went public.

“When I heard the news, there was only one option in my mind and I decided to step back in,” Miller said in the release. “This wasn’t something I planned on doing, but Revel means a lot to a lot of people.”

The relaunch marks a return to the brand’s roots, with a renewed focus on innovation, customer support and sustainable business operations. Revel will continue to honor all product warranties and service commitments. It has introduced lower direct-to-consumer pricing and a revised dealer program focused on frame-only sales, allowing custom bike builds without minimum purchase requirements.

Revel was founded with two mountain bikes built around Chris Canfield’s CBF suspension platform and quickly rose in prominence, earning industry accolades and a reputation for rider-driven design. The company also pushed innovation early on with projects like FusionFiber wheels and a fully 3D-printed carbon downhill concept bike.

In 2021, Revel was acquired by a private equity firm. Miller remained on during the transition before departing in early 2024. In the release, he said, “They helped us by making heavy investments in manufacturing and supply chain that built world-class infrastructure—something I believe will benefit Revel for years to come. But they also pursued an aggressive growth-at-all-costs model that didn’t align with the DNA of the brand.”

“High inventory, high overhead, and a rigid financial structure left little room for being nimble and adjusting to the times,” Miller said in the release. “When funding dried up in a tough macro environment, the company was forced to shut its doors.”

Revel will maintain its headquarters in Carbondale and continue operating its Taichung, Taiwan, facility, which handles product sourcing, quality control and bike assembly. According to the release, this setup allows direct global shipping with fast lead times, warranty support and a pricing structure less affected by international tariffs.

Revel’s product lineup includes carbon full-suspension mountain bikes, a carbon gravel bike, and the return of its boutique titanium frames. Recent product releases include:

• Ritual: A 170mm enduro race bike featuring internal frame storage. Frames start at $3,099; completes at $5,199.
• ReRun: The company’s first e-bike, built with a Bosch SX motor. Pre-orders are open now, with builds starting at $6,999 and shipping expected in July.
• Rascal SL: A stiffer, lighter version of the original Rascal with an updated carbon layup. Frames start at $2,999; completes at $4,999.
• Ranger: Now available in two new colorways, with frames starting at $2,999.

“This isn’t about scaling fast or positioning the brand for resale,” Miller said in the release. “It’s about building a company we’re proud of—one that makes the best bikes we can dream of, takes care of its customers around the globe in the best way possible, and sticks around for the long haul.”Revel is also offering limited discounts on last year’s inventory. While the office is closed during the last week of May, online orders remain open. Full operations will resume June 2.

More information is available at revelbikes.com or by calling 970-456-7336.