Seminar boasts of broadband benefits
GLENWOOD SPRINGS – According to Webster, googol is the number 1 followed by 100 zeroes. But if you ask Trent Blizzard, owner of Blizzard Internet Marketing in Glenwood Springs, he’ll tell you two things: 1.) It’s spelled “Google.” 2.) It’s the only Internet search engine that really matters. Blizzard was one of six Internet-savvy speakers to give a free seminar Thursday at the Glenwood Springs Strike Up the Broadband seminar, which was held at the Community Center. Six more free seminars will be held today, followed by a party this evening celebrating the installation of the city’s new fiber optics lines and the startup of its wireless broadband system. Blizzard’s seminar focused on the ways a business can get a higher ranking on the Internet search engine Google. “When I do this, I focus on Google,” Blizzard said.That’s because Google is the largest, most-used search engine on the Web. Blizzard said Yahoo, AOL and Netscape all use Google for searches. His suggestions included making sure keywords in the site’s title and text are chosen correctly. Sometimes people use words they think will work, but never find out if those keywords are often used in a search. “You’re better off doing research,” he said. “Target the words people use most, not the words you think they use most. . One of the biggest things people do wrong is optimization of a site without having the right keywords.”For more tips on optimizing a Web site so it gets a higher ranking on search engines, Blizzard’s seminar is summed up online at http://www.bbinternet.com/presenter/broadband. “This is not rocket science or black magic,” Blizzard said. Tom Clark Jr., owner of Clark’s Market of Carbondale and Aspen, explained how broadband helps his business save money and become more efficient. Instant messaging saves money by cutting the need for long-distance phone calls and can even reduce the number of phone lines needed, Clark said.By having computers in all his grocery stores linked up, it’s like each location has in-house training, accounting and human resources staffs. He called the concept having a “virtual presence.” Also, by using high-speed Internet, Clark said the company can hire somebody in a foreign country – a country with a much lower labor rate and a person who otherwise might be unemployed – watching all of the company’s security cameras all day for a minimal price. Broadband has also helped Alpine Bank, the company’s network administrator Jeff Mozingo said. Back in the early 1990s, the bank used to have to put information from each bank location onto a floppy disk and drive the disk to West Glenwood, where it was inputted into the computer. In 2003, that’s all done via T-1 lines – which are one means of getting broadband. “It’s been a big boon that way,” said security applications manager Rich Pearce. The bank’s information technology team also has integrated the phone system so someone in the Glenwood Springs Alpine Bank can call someone at the Steamboat Springs branch by pressing an extension, accruing no long distance charges. “The Internet has also given us a presence on the Web,” Mozingo said. “You can fill out an application for a loan online.”Glenwood Springs City Councilwoman Jean Martensen said Thursday that the seminars were going well. “With the broadband, we really have a chance to bring the entrepreneurial people into Glenwood,” she said. The free seminars will continue today, beginning at 9 a.m. at the Community Center. Seminar I: 9-9:45 a.m.John Jamison, Colorado Mountain College, “The Wolf Is Not At The Door .. He’s In The Kitchen”Seminar II: 10:15-11 a.m.Ted Edmonds, vice president of operations for Ski.com, “The Effect of Technology on Marketing and Reservations in the Travel Industry, Current and Future”Seminar III: 11:30 a.m. to 12:15 p.m.Trent Blizzard, Blizzard Internet Marketing Inc., “10 Tips For Increasing Web site Traffic”Seminar IV: 1-1:45 p.m. Tim Madden, MIS manager, Aspen Research Group, “How a software services company uses broadband Internet access” Seminar V: 2:15-3 p.m.Mark Hall, president of Mountain Estates, “Technology and Real Estate”Seminar VI: 3:30-4:15 p.m.Kent Morrison, manager of information systems, city of Steamboat Springs, “Business and Technology – Stories To Live and Die By”For information on the free Broadband party, see page B5 in today’s Options section.The event is being sponsored by the city of Glenwood Springs, the Glenwood Springs Chamber Resort Association, Colorado Mountain College’s Small Business Development Center and the state of Colorado.
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