Springs Thaw a hot deal in a cool town | PostIndependent.com

Springs Thaw a hot deal in a cool town

Inside the ChamberLindsey Lewis Glenwood Springs, CO Colorado
Lindsey Lewis
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At 5,700 feet above sea level, spring comes earlier to Glenwood Springs than our higher-elevation neighbors. This year the weather has been abnormally cool, but typically during the months of April and May, temperatures are warm and inviting while town is green and blooming. Most mountain towns are quiet and unexciting during what they call mud season, but Glenwood Springs is vibrant and energetic as we embrace the abundance of spring activities during what we call Springs Thaw. Great lodging deals and lots of warm-weather activities make Glenwood Springs an attractive escape for many Coloradans who have endured a long, cold winter. In my role as the marketing manager for the Glenwood Springs Chamber Resort Association, part of my job is to help drive tourism in Glenwood Springs during the shoulder season months. Weve identified the sweet spots for growth in occupancy as April to May and September to October. We invest in our marketing, and create promotions to actively grow occupancy in these times.Our unique climate during April and May is what inspired the launch of our Springs Thaw promotion three years ago. These are ideal months to promote Glenwood Springs because visitors can stay from $59 to $159 per night, travelers from the Front Range wont encounter heavy ski traffic along I-70, and town is a bit quieter than it is during our peak months in June, July and August. There are also great deals on spring activities. Early season rafting is priced at a reduced half-day rate of $35 for adults and $25 for kids. Adventurers love the Double Shoshone spring run-off special, while families may prefer the more moderate float trip from Grizzly Creek on the Colorado River. Cyclists are encouraged to pedal the new 44-mile Rio Grande Bike Trail, which spans from Glenwood Springs to Aspen, as well as the famous Glenwood Canyon Bike Path. Bicycle rentals and shuttle services are available at an early season rate as well.New to the Springs Thaw promotion for 2009 is 18-hole golf at the award-winning Lakota Canyon Ranch Golf Club. Four people can play for the price of three, for a savings of $95 per foursome. The tourism marketing team at the Glenwood Springs Chamber Resort Association has been working hard for the past two years to allow the inclusion of regional activities that will attract new market segments during our shoulder seasons. Our average visitor to Glenwood Springs stays for 2-3 days, while avid golfers have a tendency to stay for a longer period of time and play at 4 or 5 different courses each day. We are extremely excited to be able to bundle golf with Glenwood Springs lodging to help level out the shoulder seasons in hopes to ultimately extend Glenwood Springs peak season from April through October.The Glenwood Caverns Adventure Park is open every day for tram rides, cave tours, adventure rides and family fun. The Day Pass, usually $37, is discounted 20 percent in the Springs Thaw vacation package. And after all that activity, nothing beats a relaxing steam in the Vapor Caves at Yampah Spa or a soak in the Glenwood Hot Springs Pool. Between April 1 and May 20, the Glenwood Springs Chamber Resort Association is giving away six Springs Thaw vacations. Visitors to springsthaw.com can register for a chance to win a Springs Thaw getaway to Glenwood Springs. Last year, more than 1,000 people registered to win the vacation giveaways. This year, the promotion has barely begun and more than 400 people have already signed up. The weekly vacation giveaways include: A two-night stay (from Red Mountain Inn, Ramada, Caravan Inn, AmericInn, Hotel Denver, Glenwood Suites)2 passes to the Glenwood Hot Springs Pool 2 day passes to Glenwood Caverns Adventure Park 2 neck, back & shoulder massages and passes to the Vapor Caves at Yampah Spa2 half-day rafting trips with Rock Gardens Rafting Bicycle rentals and shuttle service for two from Canyon BikesAre you in need of a relaxing Springs Thaw vacation, too? Go to springsthaw.com and register to win a Springs Thaw staycation in your own backyard, or call (888) 4-GLENWOOD to book today.Lindsey Lewis is the marketing manager for the Glenwood Springs Chamber Resort Association. Part of her work is to increase occupancy during the shoulder seasons in Glenwood Springs. lindsey@glenwoodchamber.com.


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