Sunlight remains one of the cheapest tickets in the state
Post Independent Staff
Glenwood Springs, CO Colorado
GLENWOOD SPRINGS, Colorado – Sunlight Mountain Resort’s 2009-2010 ski passes went on sale on Aug. 16. And while fans of the local ski area won’t see much of a dip in cost over last year, they will still be able to get a season pass at an affordable price, and the one-day lift ticket prices will still be one of the cheapest in the state at $50.
Early prices for an adult season pass purchased before Sept. 15 is $370, a $10 increase over last year, according to Sunlight Marketing Manager Dylan Lewis. On Sept. 15, season passes will increase to $390 until Oct. 31, at which time they will increase again to $480.
Family passes saw slight increases over last year’s prices, however, Lewis said, that even at the maximum cost per family – which would be a family of five including two adults and three children – they would still be able to purchase an early season family pass before Sept. 15 for $1,200, which is the same as last year.
Several pass options did not change from last year’s prices including the 10-day pass for $300 before Sept. 15.
In an attempt to simplify the purchase of a season pass, Sunlight offers online purchase forms which are new this year. But that’s not all that is new this year, according to Lewis.
“This year will be all about promoting deals,” Lewis said.
Sunlight will offer a host of new promotions this year aimed at attracting locals to a more affordable day on the mountain. One way in particular is that the ski area will offer area specific deals to skiers and riders depending on where they live, according to Lewis. Deals will be posted online at http://www.sunlightmtn.com, throughout the season determined by zip code. Locals will receive different deals than riders and skiers from Grand Junction or the Front Range.
Lewis said that the local ski mountain will also offer several new options for skiers and riders in an attempt to lure new customers.
New promotions include:
• Ski pass financing – Sunlight has implemented a ski pass payment plan to help people who may find themselves financially strapped this season. Passes can be purchased by calling Brenda Draper at 945-7491, ext. 234 for details. Passes must be paid in full by Oct. 31.
• Learn to Shine pass – This package is aimed at anyone who is interested in ski lessons, and offers three ski lessons and a complete child pass for $270, or an adult five-day pass for $240.
• A full-day ski school for kids ages 5-6 – This package offers four full-day lessons. Several options are available and prices start at $240.
• Hump Day Bump Day – For skiers interested in learning how to maneuver the moguls better, Sunlight is offering a two hour lessons every Wednesday for $50, to season pass holders.
• Fourth Grade Program – Aimed at Roaring Fork Valley fourth graders, this program will provide a presentation on skiing safety by a Sunlight representative, and will also offer a free one day pass for kids who have taken part in the presentation.
The Learn to Shine program has been around for the past few years, Lewis said, however this is the first year that it will be available to locals. And it is not restricted to beginners only, Lewis said.
“We wanted to give the locals an opportunity to get in with the ski school and learn how to ski, too,” Lewis said. “It’s not just for beginners.”
According to Lewis, the current economic situation played a factor in the passes and options this year.
“For sure,” Lewis said. “We see what is going on across the board in the ski industry and we know that we have a value oriented ski area. So, it’s important for us to keep that image as an inexpensive destination for people who are going to bring their family and friends to ski.”
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