Sunset plugs Glenwood as a November destination |

Sunset plugs Glenwood as a November destination

Heather McGregor
Post Independent Editor
Glenwood Springs, CO Colorado
Image from Sunset magazineSunset magazine's November issue features a two-page travel article and photos on Glenwood Springs.

GLENWOOD SPRINGS, Colorado – Sunset magazine’s November issue features a two-page travel article touting Glenwood Springs as an ideal off-season day trip destination.

“The tourist herd has thinned, turning this hot-springs town back into a serene village ideal for preholiday pampering,” writes Steve Knopper, a Denver freelance writer and author of a Moon handbooks guide to Colorado.

“Serene village” may not be the phrase that comes to mind for locals, but snappy writing and appealing photos make our fair city sound like just the place to be in November.

“Day trip Glenwood Springs” plugs the Glenwood Hot Springs Pool, the Yampah Spa and Vapor Caves, Sunlight Mountain Resort, along with tidbits on eateries, shopping, lodging and side trips to Carbondale, Redstone and Rifle.

An appearance in Sunset caps a big year in what marketers call “earned media” for Glenwood Springs, following a feature on Glenwood Caverns for “Bert the Conqueror” on the Travel Channel and Rand McNally’s selecting Glenwood Springs as the “most fun town” in the U.S. for its 2013 road atlas.

Sunset travel editor Loren Mooney said Knopper brought the Glenwood Springs story idea to Sunset editors.

“In Colorado, in the Rockies, fall is such a bright, hot time and then it’s over,” Mooney said in a telephone interview. “The leaves are gone, the holiday crush isn’t here yet, so where do you want to be?

“Glenwood Springs will be the ultimate shoulder-season getaway spot, in that very small window between when the summer crowd has disappeared and the real winter crowd has kicked up. You’re catching it in a sliver of time,” she said.

In its description of the Hot Springs Pool, the article suggests, “Soak away all your stress. Glenwood Hot Springs draws crowds all year long, but in November you’ll practically have the gigantic, 93-degree natural mineral pool to yourself.”

Sunset’s travel articles tend to mix posh resorts with locals’ favorites, offering a loose itinerary of active outdoor fun, good eating and elegant or quirky lodging. Some articles focus on the West’s major cities, but the magazine is always looking for up-and-coming small towns, Mooney said.

“We are big on being outside and enjoying the environment,” she said. “It is possible to do that when weather isn’t ideal, but it’s guaranteed to be enjoyable when you’re soaking in a hot spring.”

Sunset’s article about Glenwood Springs is included in editions of the magazine sent to subscribers and newsstands in the Rocky Mountain region, Mooney said. Four other regional editions feature other weekend and day trip getaways for the Southwest, southern California, northern California and the Pacific Northwest. The magazine’s total circulation is more than 1.2 million.

“Our goal is to give readers an idea for an adventure just around the corner in every issue,” Mooney added.

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