‘Take A Minute’ campaign asks drivers to slow their roll up and down Grand Avenue
“Take A Minute” has a concise message for the thousands traveling up and down Grand Avenue through Glenwood Springs daily — take a minute to slow down.
The grassroots campaign, Take A Minute, grew out of Imagine Glenwood’s ongoing mission to enhance neighborhoods by promoting pedestrian, cyclist and driver safety.
“Imagine Glenwood was really about these homeowners that were dealing with increased numbers in speeds in front of their homes,” Imagine Glenwood co-founder Diane Reynolds explained of the community group, which formed in 2015.
“Take A Minute is derived from the concept that traffic is really generated by some of our city’s largest employers,” she said.
Last year, Imagine Glenwood brought together representatives from Valley View Hospital, Alpine Bank, the Downtown Development Authority (DDA), CDOT and the city to discuss tactics that would get drivers to obey posted speed limits throughout town, but with an emphasis on Grand Avenue.
Glenwood Springs Transportation Manager Tanya Allen said that, according to CDOT data, roughly 28,000 cars travel between the Grand Avenue Bridge and 23rd Street daily.
“It is a thoroughfare as well as the city’s economic and commercial center,” Allen said of Grand Avenue. “Trying to balance that need for getting folks through safely and efficiently but also making sure that folks who live here, work here and shop here can circulate through town safely – it is just a challenge.”
The Take A Minute name derives from the fact that the time saved by driving 10 miles per hour over the 25 mph speed limit through the city’s core evidently amounts to just that — one minute.
“If you go from one end of Highway 82 in Glenwood to the other — at the actual speed limit — versus 35 miles per hour which is closer to what the average person drives … you are talking about saving one minute,” Imagine Glenwood co-founder Sumner Schachter said.
“The difference in safety, noise pollution and quality is huge and if we can get locals to be aware of their habits and drive 25 miles per hour, then most of the people passing through will also become aware.”
The campaign plans on distributing election-style yard signs and window clings to any residents and businesses that support Take A Minute’s cause.
Additionally, a resolution on Thursday evening’s City Council agenda asks for in-kind support for the Take A Minute traffic calming campaign.
According to a City Council staff report, if adopted, the resolution would authorize campaign signage placement in approved locations along the city’s right of way down Grand Avenue.
Additionally, the resolution’s adoption would allow the sharing of campaign materials on the city’s website and its social media channels.
“Driving the legal speed is a very restorative effort and it restores a community to be what it set out to be, which is people reaching out to each other and being friendly, kind and considerate,” Reynolds said.
“I really want this to be a spirit of giving campaign. Giving back to your community in a very tangible way. If you spend five minutes driving a day you can make a change.”
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