All you need is love — and we love it
It’s audience participation time at the PI.
Calling all lovers, writers, photographers and thrifty shoppers, we have fun, prizes and savings ready for you. This sounds more like a line from a carnival barker than a publisher.
If you know me, you understand that I truly get excited when the PI can click with our readers and advertisers. Clicking with you is our primary goal in 2015. To start connecting quickly this year, we will be offering: two contests, a sweepstakes and a new monthly coupon product that you can access in print or online. All but the coupons are available now.
Our Coupon Sweepstakes is an opportunity for you to tell us what kind of coupons you would prefer in our new monthly product. Based on the information you provide, we will do our best to have local businesses provide the coupons you want beginning on Sunday, Jan. 25. For your efforts, you will be entered in a drawing to win a $100 gift certificate good at the coupon advertiser of your choice.
We see this as a win-win. If we provide you the coupons you will use, our advertisers will be happy for your business. If our customers are happy because you are responding to their offers in the PI, they will buy more advertising. When our clients invest more in advertising, it provides the funding we need to provide even more local news and information. And the more local shopping you do, the healthier our economy becomes. That helps create more jobs and helps increase our tax base. A greater tax base helps provide all of us greater amenities. Sounds simple? Easier said than done, although we will work hard to do our part. Please join us.
One of my favorite Beatles songs, “All You Need is Love,” is a favorite theme of ours with Valentine’s Day just 38 days away. For the season, we would love to have you share photographs and essays of love in two contests we have brought back from last year. “Essays of Love” and the “Cutest Couple” photo contest are online now.
“Essays of Love” are your opportunity to express love in your life. The obvious topic would be your personal love story. It may be how you met or how your love has stayed strong over the last 40-plus years. Other love topics could be your love of family, pets, nature or religion.
Like the essays, our “Cutest Couple” contest could be pictures of you and your sweetheart. Or it could your two pets that have become quite the cute couple over the years. Use your imagination.
For each contest, we will be awarding three prizes and will ask you collectively as the popular vote to be one of the three judges. Our favorite entries will be published in “Love,” a special product that will publish on Thursday, Feb. 5.
Come on and share your love and we will share ours in return.
Michael Bennett is publisher of the Post Independent.
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