Chambers PR campaign produces results
Public relations is part of any good marketing plan. PR is often considered free publicity, but the Glenwood Springs Chamber Resort Association works very hard to get recognition in key publications. GSCRA incorporates a strategic communications program within the tourism marketing plan annually. For the past two years it has subcontracted with Vicky Nash, former GSCRA marketing director and owner of Resort Trends Inc., a local tourism marketing firm, to help get the job done. There is a concerted effort to entice travel writers, editors and producers to write about or film in our area. We typically work with the media three months to two years ahead of time on any given project. GSCRA produces a full press kit that includes story templates, ideas and photographs that may be used in publications and is available online or physically in a presentation folder. Press releases announcing the latest news in Glenwood Springs are distributed to national media outlets on a regular basis. GSCRA representatives meet with journalists at trade shows and throughout the year. GSCRA strives to get coverage on national television, like the recent Forever Young segment on NBCs Today Show, highlighting 93-year-old local Julian Vogt. The segment focuses on Vogts swimming routine at the Hot Springs Pool and snowboarding at Sunlight Mountain Resort. That same program is now playing on United Airlines in-flight video.Recently, Rocky Mountain PBS brought two film crews to the area for four days to shoot the first in a series called Colorado Postcards, scheduled to air in 2006. The 26-minute story will feature the Hotel Colorado, the Hot Springs Pool, Glenwood Caverns Adventure Park, Amtrak and I-70, Glenwood Canyon, whitewater rafting on the Colorado River, biking on the recreation trail, and Linwood Cemetery and Doc Holliday. GSCRA also hosts many writers and is getting ready for a familiarization tour coordinated by the Colorado Tourism Office, which will bring editors from Connecticuts AAA Journeys magazine, Frommers, Midwest Flyer Magazine, Pathfinders Travel magazine, and the Calgary Sun. A group of writers from the United Kingdom with readership in London and Scotland visited in May, and a kids television production called RAD filmed at the Hot Springs Pool and a wild tour at Glenwood Caverns. Glenwood Springs has received a lot of media coverage this year due in part to the opening of the new attractions at Glenwood Caverns Adventure Park. The new movie Mr. & Mrs. Smith, with Brad Pitt and Angela Jolie, and a Come Stay Where Mr. & Mrs. Smith Play contest, will also generate a lot of attention. So far this year, we have tracked stories about Glenwood Springs across the country in over 43 newspapers, nine television stations, 10 magazines, and 14 Web sites. Public relations continues to play an important role in the promotion of Glenwood Springs. Janet Rippy is the interim VP of Tourism Marketing for the Glenwood Springs Chamber Resort Association. She can be contacted at 945-6589 or firstname.lastname@example.org.
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