City Council should stick to sign code |

City Council should stick to sign code

Size does matter.Call it a sign of the times or just a good regulation, but when it comes to a request to put in large signs at a new Glenwood Springs hotel, the city should give it a thumb’s down.Owners of the AmericInn Hotel, which will soon open at the base of the tramway serving Glenwood Caverns, want to to put up signs that will be 307.4 square feet in size. The city’s sign code allows the hotel 210 square feet, unless it obtains a variance. Owners are also requesting a variance that would let them put up signs on two sides of the hotel to attract the attention of Interstate 70 travelers.City Council should say no at a hearing Thursday and stick to the sign code.City planning staff and the Board of Adjustments and Appeals have already opposed the hotel’s request, citing for one thing the unfair advertising advantage it would give the hotel over others in the area.Signage is an important element to any business; however, sign codes are vital to keeping things in check.Like most hotels and motels in Glenwood Springs, AmericInn will offer visitors a viable option. And they can do it by staying within the set standards of the city’s sign codes. The hotel already is being allowed to exceed the city’s height limit, making it a major new presence. It should minimize its visual impact by living with the sign restrictions.City Council should be clear on this message and put up a stop sign to the hotel’s sign request.

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