Get serious about your business |

Get serious about your business

Entrepreneurs, nonprofits and small businesses owners, I’m talking to you. Our great ideas will never flourish until we get serious. We need to become scholars about our industries. We need to know our target audience. We need to leverage what makes our approach unique and appealing to those we mean to serve. We need to speak their language and we need to market our programs, products and services in a way that will draw attention and boost enrollment. It’s time to pick up the pace and get serious about this work. If we intend to launch our operation to the next level, it’s time to hustle.

It’s no secret that I am one of (literally) millions of followers of Brendon Burchard. I’ve based my entire practice on his work helping entrepreneurs to create and market products, programs and services, and I gain absolutely nothing by saying so. His approach is tested and proven effective on every conceivable contemporary platform to the point of revolutionizing what he has dubbed the experts industry. A multiple New York Times No. 1 bestselling author, speaker and serial entrepreneur, Brendon is the next wave of creating content and marketing to a global audience. How would I know this? I simply chose to become a student of best practice and I hustled.

Brendon and countless other overachievers before him have said, when you knock on the door of opportunity, work answers the door. I don’t subscribe to any get-rich programs. This is about learning my craft, industry, market and the tools and techniques to take my game to a higher level. Burchard’s internationally acclaimed bestseller, “Millionaire Messenger,” has become my personal “Catcher in the Rye.” I’m currently doing an immersion in his Total Product Blueprint online course series. In September of this year, I attended his dance party-themed Experts Academy conference in Santa Clara. If you are ready to take things up a notch (or two), and find that you are spinning your wheels, you can continue endlessly searching for answers on Facebook and YouTube, or you can stop and focus your investment on the single most effective strategist out there.

I’m following in Burchard’s footsteps for three reasons.

1. His powerful message leads with heart. Period. Don’t get me wrong, he is probably one of the highest-paid entrepreneurs in history, but he leads with heart. His message is simple: If we have a unique voice or perspective (and we all do) we have a responsibility to share it. When we share our knowledge in service to others, we become part of the solution to improving quality of life. That’s our bottom line.

2. The best experts are students first. When we commit to lifelong learning, we work from a position of humility, not arrogance. We continuously look for ways to learn, grow, innovate and stay inspired. In doing so, we lead by example. Experts look to others, encourage collaboration and a free flow of information for the common good. This is why I helped form a local Mastermind group in my own community.

3. With Brendon, there’s no fluff. The content is compelling, current, relevant and useful — right out of the box. In my work, I say that great curriculum is universally applicable. I want something I can implement with proven-effective results, without the gimmicky fillers or the Harvard MBA. Burchard’s content is bomb-proof, and he always throws in a few bonuses to exceed expectations; that’s value-added, something complimentary you didn’t even know you wanted, with a smile.

I’m on a commitment to launch my first line of products within the next 90 days. I’ve taken the challenge with hundreds of thousands like me, from across the globe. If you are ready, I challenge you to find a mentor. Pick one, or two, or five — but become a scholar of your industry. Stop treating your business like a hobby. I recommend Burchard’s work for the same reason most of the current New York Times No. 1 bestsellers are graduates of his program. I invite you to try the Kool Aid. It’s delicious!

Evan Zislis is founder and principal consultant of, delivering hands-on organizational solutions and strategies consulting for households, businesses, nonprofits, students and life transitions. For more information about simplifying your stuff and organizing your life, call 970-366-2532, email or become a friend at

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