Strategic visioning coming to the libraries |

Strategic visioning coming to the libraries

Amelia Shelley
Garfield County Libraries executive director

The Garfield County Libraries recently hired JVA Consulting to assist in crafting a Strategic Vision and Marketing Plan for promotion of library services in Garfield County. We are seeking to develop our brand identity and marketing capabilities, with hopes of increasing the visibility and usage of library services in each of our communities and throughout the region.

The libraries also seek to clarify our organizational vision and mission so it can be easily understood and embraced by library staff, local government, area businesses and the general public, and used as the basis to create a new marketing plan that will allow us to move successfully into the future. The first step will be staff-based information gathering, next there will be community meetings at all six libraries to gather public input, as well as web-based surveys and outreach to under and unserved populations.

Why work on our strategic vision and mission now? The libraries have just finished a challenging and exciting time, where all of our energies were focused on the construction of new facilities. We believe our next great challenge is to maximize the communities’ investment in these public libraries by identifying what matters most to the communities, and ensuring that we do our best at answering that call. We realize we cannot be all things to all people. But we are convinced that if we focus on our exceptional commitment to quality in service, materials, staff, and facilities we will be able to provide something extraordinary for everyone.

The Carbondale, Glenwood Springs, New Castle, Rifle and Parachute branch libraries will be opening at noon on Friday, June 27, to allow as many employees as possible to participate in the Strategic Visioning process that morning. We apologize for the inconvenience of the morning closure, and ask for your understanding in our decision. The Silt Branch Library will be open normal hours that day, and can be reached at 970-876-5500.

For more information about the Garfield County Libraries, visit

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.