Taking a stand against commercial imperialism
Nice guy business-development guru (and Internet sensation) Jonathan Fields says, “Don’t just build a business, start a revolution.” In other words, don’t just recruit clients — become the driving force that empowers individuals to rally around a worthwhile cause. Why do this? Because people are infinitely more inspired by the momentum generated by a collective movement than the single act of one individual. Inspired myself, I decided to try it.
Combine the soul of conservationist pioneers like Henry David Thoreau and John Muir with the conscious consumer ethic of Yvon Chouinard (founder of Patagonia Inc.) and Annie Leonard (creator of “The Story of Stuff” and executive director of Greenpeace USA), and you get the inspiration behind the contemporary minimalist movement. These modern-day Zen masters include ultra-simplicity advocates like Joshua Becker (http://www.BecomingMinimalist.com), Leo Babauta (http://www.ZenHabits.com) — even His Holiness the Dalai Lama. These are the influences behind my first book “ClutterFree Revolution: Simplify Your Stuff, Organize Your Life and Save the World.”
In the introduction, I assert, this book is not simply about organizing your closets. It is a call to arms, a rally cry to take a stand in the revolution against commercial imperialism — to champion a new standard of common sense and sustainability. At its very core, the revolution starts in our homes, with our own families. For those looking to evolve out of a cluttered existence, this book is a practical guide to inform, instruct and inspire the journey to a better life — a more intentional life of purpose and abundance.
This book is about reprioritizing, redirecting scarce resources and developing a more sustainable paradigm of market accountability and consumer responsibility. If you are reading this, after all, you probably have more opportunity and more viable resources than three quarters of Earth’s population. Paring down our stuff and becoming mindful about our spaces is not just a pleasant alternative to living in disarray, it is a moral imperative as members of the human race. How we behave as consumers has profound implications on what happens at home as well as around the globe. This book is an instruction manual for a return to intentional simplicity, a return to less stuff and more life.
This book is about waking up to the reality of what matters most: who we love, what we do, how and why we live. Because everything else is just stuff. Take this knowledge and share it with the people you love. In doing so, collectively we become empowered to clear the cluttered path to the life we seek. This is the clutter-free revolution.
In serving this movement, the book is intended as a philanthropic device — a mechanism to donate $1 for every book sold to one worthy organization committed to carrying out the spirit of this important message, with the hopes of selling a million copies. That’s $1 million raised in support of some organization (yet to be determined), to be the exclusive philanthropic beneficiary of this project — for the life of the book. In doing so, the revolution (through the book) becomes a vehicle to redistribute resources from those who have, to those supporting the greatest need.
What I’ve learned in the process of becoming a first-time author is the simplicity around communicating an ideal. Tidying up is very nice, and getting organized in our spaces has profound and lasting benefits — but the real impact of conscious consumerism reaches far beyond our own homes.
Think about your business model and see if you can empower your target audience with an ideal vision and a call to action that does more than just sell goods and services — transcend your business by inspiring people to make the world a better place for all of us. If we all take this approach, commerce becomes a means for doing good — not just making money.
Evan Zislis is founder and principal consultant of http://www.MyIntentionalSolutions.com. For more information about simplifying your stuff and organizing your life, call 970.366.2532, email Evan@MyIntentionalSolutions.com or become a friend at http://www.facebook.com/EvanZislis. Evan’s new ebook, “ClutterFree Revolution,” is available for free download on Amazon after April 8.
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