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Frontier Diary

Willa Soncarty
Registrar, Frontier Historical Society and Museum

J.V. Rose opened his new automobile garage at 905 Grand Ave. in 1925. His new building received praise locally, while a Denver automobile journal, the Western Automotive, rated the new garage a modern advancement in car sales and repair.

James Rose came to Glenwood Springs in 1920, working as an automobile mechanic. His business expanded quickly, forcing him and his partner, A.E. Wolf, to look for larger quarters. In 1924, the two settled upon two lots near the southwest corner of Ninth Street and Grand Avenue, with the location offering a convenient and very visible site for their new garage.

Work started on the single story building in 1925. No expense was spared. Brick, concrete, and steel made the building sturdy and fireproof. Skylights and factory-style windows were set in the shop section at the back of the building to provide ample light for the mechanics. An inclined ramp at the building’s south side allowed easy basement access for automobiles being brought in for storage. The building’s upper floor contained a windowed showroom for displaying the dealership’s Chevrolets and Oldsmobiles, as well as supplying ample space to display tires and accessories.



Illness forced A.E. Wolf to sell his partnership to Rose just before the building was finished. Rose continued construction according to the original plan, and, on October 16, 1925, the Rose Garage and Machine Shop was dedicated. The attractive brick building, painted a dark blue color and accented with white trim, was hailed as a major community improvement.

J.V. Rose expanded his business in 1933 to include the two lots north of his original location. His garage became the J.V. Rose Motor Company, continuing to operate at that location until the mid-1960s. Today, J.V. Rose’s garage houses the Bank of Colorado.



The Frontier Museum will be closed for cleaning through Saturday. It re-opens on Monday with winter hours, which are Monday, and Thursday through Saturday, from 1-4 p.m.


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