Letter: Big boxes love unsophisticated consumers | PostIndependent.com
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Letter: Big boxes love unsophisticated consumers

I read with amazement the diatribe penned by Linda Jenks in the May 10 Post Independent. The ignorance demonstrated in her venomous letter is obviated by her pronounced support for a big box, out-of-state behemoth that has figured out that most of their customers are equally as ignorant. Does Jenks believe that City Market is offering fuel at or below cost out of the kindness of their hearts? I wonder if her “positive connection to my community” opinion would continue once she realizes that her low-cost fuel is being subsidized by her cost of food, pharmacy and every other offering this big box, small-business plunderer sells. The only reason Jenks and other ill-informed locals blather on about “gouging” and “high prices” is because gasoline prices are the only consumer product posted on every street corner for consumers to observe. I wonder if Jenks would be as quick to label the big box City Market as a “gouger” or profiteer if she knew how much higher her food and other costs were escalated because unsuspecting consumers like her only focus on gasoline products and have no clue that those low prices are being paid in every other product she purchases.

The big boxes love unsophisticated “experts” like Jenks. They love the fact that locals are warring with local business owners while laughing as they send their profits to Cincinnati, the corporate offices for Kroger Companies, owners of City Market. It is so very sad that independent small companies like Swallow Oil are being slowly and methodically forced out of business across the country because unsophisticated consumers like Jenks simply do not understand how they are being baited and gamed by big boxes. What will gasoline prices be when big boxes are the only game in town? Who will Jenks lambaste then because I guarantee, just like other examples around the country, once the competition is destroyed, then you’ll be paying higher prices on everything, not just the cross-subsidizing food on which you are currently being gouged.

Mark Larson



executive director, Colorado Wyoming Petroleum Marketers Association

Mark Larson is a former state representative from Cortez that owned and operated truck stops in Cortez and Montrose. As executive director of CWPMA, Larson represents petroleum jobbers and distributors and because many jobbers and distributors own conveniences stores, the association also works on petroleum retailing issues as well.


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