LETTER: Questioning Swallow’s reasoning
It is always bad news when a business can no longer sustain itself and must lay off its employees. And today’s economy just makes it more difficult for everyone involved. But I find Kirk Swallow’s explanation to be incomplete at best and disingenuous at worst.
Yes, consumers in the valley are flocking to City Market to celebrate the lower fuel prices, and yes, many outlets now offer fuel at prices competitive with City Market, but the problem here is not the fact that the big box outlets are breaking the market. The problem is that for too many years, decades even, the local fuel market has been kept at unreasonably high levels, which has resulted in two obvious, foreseeable consequences.
First is the move into that lucrative market by retailers who don’t play by the keep-the-prices-sky-high model, and second, is the lingering impact of consumers not accepting the same old excuses so even after the market prices come down, we are not ready to forgive and forget.
Now that the world market is climbing and fuel prices nationally are being raised regularly, I will continue to reward those retailers who finally brought affordable fuel prices to this area. But it will be a while before I spend my fuel dollars with the retailers who have had their way with my budget for way too many years!
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