Letter: Thanks to Schwartzes
During this special reflective time of year, when we pause to think about the things we are thankful for, I want to thank the Post Indepnedent for its coverage and getting the facts out for voters to read. I also want to express my gratitude to Gail and Alan Schwartz; we are so lucky to have people of their caliber and integrity, who are willing to give so much of themselves to help others in our community, state and country.
Gail, with great support from Alan, has been a tireless contributor, supporting education, the environment and people throughout our state. I was very hopeful she was going to have the chance to expand her footprint and impact. I was amazed by her tireless and extensive campaigning efforts in one of our country’s most spread out districts.
While I am extremely disappointed she will not have the opportunity to help more people and to influence policy more broadly, I am delighted that Gail will still be able to have a positive influence in our community, via her board leadership roles with the Pre-Collegiate Program, as well as the Aspen Community Foundation. She is class act and a role model for so many.
I was impressed by Gail’s message in her advertising. As a 25-year veteran of the ad agency business and a current teacher at CMC in the field, I see everything through that communications lens. Gail’s ads were issues- and fact-based and not slanderous like so many others.
Shockingly, the ads for her opponent were unconscionable. They claimed Gail’s 2011 vote in Colorado legislature for dealing with state prisoner rehabilitation was responsible for recent terrorism acts in Minnesota and San Bernadino — absurd and underhanded and falsely fueling voter fear. Unfortunately, voters too often buy into this fear mongering and don’t check the facts.
The gold standard I observed for political advertising this year was a commercial that ran in Texas and went viral because it was “not negative.” (Sad to think a positive ad is such an exception that it gets national attention.) The ad simply talks about the candidate’s relentless dedication. Nice to end this stressful election cycle with a positive. This ad could easily have been Alan talking about Gail. Enjoy: http://tinyurl.com/TexasViralAd.
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