Tourism Marketing Retreat a success
The Glenwood Springs Chamber Resort Association hosted its annual Tourism Marketing Retreat on Thursday, Jan. 6, with 45 industry representatives gathering in the Glenwood Caverns Adventure Park meeting room.Glenwood Caverns Adventure Park owner Steve Beckley started the morning with an update of upcoming attractions including a new alpine coaster, zip lines, a climbing wall and a giant swing. GSCRA provided a recap of 2004 tourism marketing activities, discussed the Colorado Tourism Office’s Tourism Ambassador campaign, and gave an overview of the $510,625 budget for 2005. Results of recent visitor surveys were also distributed. Trent Blizzard, with Blizzard Internet Marketing, gave a very informative talk on search engine trends and what businesses can do to improve their rankings. Two concurrent sessions discussed the effectiveness of the current VIP central reservations system and also how to use public relations and stock film footage to gain exposure in print, TV and radio.GSCRA executive director Marianne Virgili and Lynn Barclay, public information officer with the Bureau of Land Management, gave a presentation on the importance of having a crisis management plan in place so that businesses aren’t caught off-guard in an emergency situation. Marketing gurus Don Chaney and Brian Keller, with 24-Six Communications, challenged the group to think outside the box to spark more creativity within their organizations. Then, Abbie Dickinson and Kendra Carpenter, with Colorado Mountain College, demonstrated how to incorporate more fun into the workplace by using the famous “Fish Philosophy” developed by the Seattle Fish Co. Finally, Kay Jacobsen, director for the Small Business Development Center, gave information on several different seminars that are available for small business owners to become better managers. Overall, the retreat was a great way to kick off 2005, with lots of interaction and networking. Thanks to all those who participated.Lori Hogan is the tourism marketing director for the Glenwood Springs Chamber Resort Association. She can be contacted at 945-6589 or firstname.lastname@example.org.
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