Whitewater committee should pursue naming rights | PostIndependent.com
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Whitewater committee should pursue naming rights

The Post Independent Whitewater Park sounds great, doesn’t it?Allowing sponsors to name features in the proposed Glenwood Springs kayak part might raise more red flags if there wasn’t such a compelling reason to allow it. Corporate sponsorship of public projects – such as plans for a whitewater park in the Colorado River near the Two Rivers pedestrian bridge – might seem like a novel idea. And some, such as the the growing tendency of corporations to pay for and then sign their name on school facilities, might seem dangerous.But selling naming rights for features in the whitewater park doesn’t have the scary connotations of entrusting a giant corporation such as Coca-Cola or Pepsi with the education of our children – the moral implications of a bench shilling for Powerade or Teva sponsoring a wave on the river seem like less of a commercial infringement on the mountain lifestyle.At $1.2 million, the park is an ambitious project, and the town needs all the help it can get in building another amenity to draw tourists who stay in town and use the park during the summer.We think the park is a good idea, but we don’t think taxpayers should have to foot the bill for the park.The committee behind the park should pursue the naming rights option vigorously. Whether it’s our name or someone else’s on or in the park, we’re all for this option, especially if it saves Joe Taxpayer some of his hard-earned money.The committee behind the park should pursue the naming rights option vigorously. Whether it’s our name or someone else’s on or in the park, we’re all for this option, especially if it saves Joe Taxpayer some of his hard-earned money.


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