Citizen Telegram Letters to the Editor – May 22, 2014 |

Citizen Telegram Letters to the Editor – May 22, 2014

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Big box gas prices hurt small businesses

I read with amazement the diatribe penned by Linda Jenks in the May 15, 2014, Citizen Telegram. Does Jenks believe that City Market is offering fuel at or below cost out of the kindness of their hearts? I wonder if her “positive connection to my community” opinion would continue once she realizes that her low-cost fuel is being subsidized by her cost of food, pharmacy and every other offering this big box, small-business plunderer sells.

The only reason Jenks and other ill-informed locals blather on about “gouging” and “high prices” is because gasoline prices are the ONLY consumer product price posted on every street corner. I wonder if Jenks would be as quick to label the big box City Market as a “gouger” or profiteer if she knew how much higher her food and other costs were, because unsuspecting consumers like her only focus on gasoline products and have no clue that those low prices are being paid in every other product she purchases.

The big boxes love the fact that locals are warring with local business owners while laughing as they send their profits to Cincinnati, Ohio, the corporate offices for Kroger, owners of City Market. It is so very sad that independent small companies like Swallow Oil are being slowly and methodically forced out of business across the country because unsophisticated consumers simply do not understand how they are being baited and gamed by big boxes. What will gasoline prices be when big boxes are the only game in town? Because I guarantee, just like other examples around the country, once the competition is destroyed, you’ll pay higher prices on everything, not just the cross-subsidizing food you’re currently being gouged on.

Mark Larson

Executive Director, Colorado Wyoming Petroleum Marketers Association

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