City’s Rifle Bucks to start with half the funds
Citizen Telegram Editor
Half as much money for the City of Rifle’s holiday business promotion program called Rifle Bucks could affect the success of this year’s effort, according to city officials.
City Council designated $30,000 for the program in the 2013 budget, half as much as the previous year, said Finance Director Charles Kelty.
Government Affairs Coordinator Kimberly Bullen is in charge of the program, which will start on Monday, Nov. 18, and run until the dedicated funding of $30,000 is expended, or Dec. 24.
Bullen said the program is designed to help encourage people to shop in Rifle by receiving $10 off any single total purchase of $30 or more at a single establishment. In previous years, with more money available, the discount was $20 on a $60 purchase, she said.
“The goal is still to get people to spend money at Rifle businesses,” Bullen added. “It will be interesting to see if the smaller discount on a lower purchase will generate business. So people get less back, but they don’t have to spend as much.”
The city will print the $10 coupons and make them available to individuals and licensed businesses to pick up at City Hall, 202 Railroad Ave., from 8 a.m. to 5 p.m. on three days – Nov. 18-20. No registration is needed, Bullen added.
Participating businesses are given “The Buck Shops Here” window posters to promote their participation, she said.
Coupons cannot be used to purchase services, groceries, alcohol, tobacco, lottery tickets, gasoline, gift cards, medical marijuana or prescription medication/pharmaceuticals.
Businesses were told in a letter from the city that will be allowed to pick up 10 coupons per day during the three-day period, except on Wednesday, Nov. 20, when up to 25 coupons can be picked up, based on availability. Adults over the age of 18 will be able to pick up one coupon per weekday. Additional distribution days will be added at a later date if any coupons remain after the initial three-day distribution period, the letter read.
The city will print approximately 3,000 coupons and once they are gone, no more will be printed, the letter continued. The coupons will be printed with blue ink on counterfeit-proof “security paper,” the same type of paper used for bank checks. This special paper includes a number of security features that will make unauthorized copying or counterfeiting of the coupons difficult.
To use a Rifle Buck, customers must spend at least $30 on an eligible single purchase (before taxes) and present the coupon (or receive one from the merchant) for a $10 reduction in their total bill. Businesses must collect and keep the coupons, track sale receipts where the coupons were used, fill out a reimbursement request, and bring that information to the city finance department in city hall before Friday, Jan. 10. The city will review the reimbursement request and pay the participating business/restaurant within 10 business days.
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