Column: Shopping local is a bigger ‘deal’ than you think |

Column: Shopping local is a bigger ‘deal’ than you think

Andrea Maddalone
Rifle Area Chamber of Commerce

When you decide to shop this holiday season you’ll play a major role in the economy.

The average holiday shopper will spend about $804.42 on planned gifts this year. With the holidays right around the corner, big-box retailers and many small businesses are planning holiday advertisements and door-buster deals to get your money into their businesses.

Check out the Rifle Area Chamber of Commerce Facebook page for local deals to take advantage of.

By the time you’ve read this article, we survived the commercial branded holidays of Black Friday, Small Business Saturday and Cyber Monday — all enticing you to spend your money.

The “real deal” comes when you buy locally. The “buy local” concept always draws support and “sounds good” in theory, but what does that really mean for your wallet?

If every family in the U.S. spent an extra $10 per month at a locally-owned, independent businesses instead of franchise chains over $9.3 billion would be directly returned to our economy, according to a blog entry on the Huffington Post titled “Why Buying Local Is Worth Every Cent.”

That’s a realistic number I think we can all support.

This holiday season “shift your shopping” to a local business and brag about it on Facebook — you could win. Show your holiday shopping receipt from any business that you see the Red Dot “Shop Local” window decal and the Rifle Area Chamber of Commerce will give you a free gift. While you shop and give this season, you have a chance to shop and get.

The Rifle Area Chamber of Commerce is a 501(c)6 business membership organization that consistently strives to strengthen the business community. For more information on joining the Chamber please call (970) 625-2085 or go online to

Andrea Maddalone is the president and CEO of the Rifle Area Chamber of Commerce. To contact the Chamber, call 970-625-2085 or visit

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