Guest Column: There’s value in joining a chamber
Do consumers support businesses because they are chamber members? Yes. The American Chamber of Commerce Executives did a study and found 59 percent of consumers think that being active in the local chamber is an effective business strategy. Consumers are also 12 percent more likely to think a company’s product is better than the competition when the company is involved in the chamber.
Why did you join the chamber? Was it to be involved in community events or get your business out to the community? By joining the chamber, you can do both. One of the biggest benefits of being a chamber member is the advertising and networking opportunities. Your business information is listed on our website so when someone needs your services, it’s easy to find. Where is the first place you look when looking for a business? We hope it’s the chamber website.
You can also sponsor any of our events, and get your business out to the community even more, through our advertisements. Members are invited to all of our special events, giving you the chance to meet and chat with other members who may need your services, or find someone who provides a service you can use. All of the events we plan are for our member’s benefit.
Need another reason to be a chamber member? How about being able to post job openings, specials and events on our website for free? As a member of our chamber, you are always recommended when someone comes to us looking for a business referral.
Members of the chamber receive a weekly email with events, specials and new businesses in town to keep everyone updated. There are also opportunities for members to join committees, like the Ambassadors, who help welcome new businesses to the chamber. The more you put into the chamber, the more beneficial it is to your business.
Recently, we offered a ten percent discount to all of our members at Exclusive Athletic Club and free business counseling at Roaring Fork Business Resource Center. We are always looking for more benefits for our members, from discounts on services to advertising opportunities. Any suggestions for more discounts, let me know. I can be reached at 625-2085, ext. 2. I’m looking forward to meeting and working with everyone.
Katie Harris is the member services and tourism director of the Rifle Area Chamber of Commerce.
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