Shopping locally ‘makes cents’ |

Shopping locally ‘makes cents’

Andrea Maddalone
Rifle Area Chamber of Commerce

I know you’ve seen them — the red dot shop local window decals popping up on business store fronts all over town displaying a message to encourage you to support local businesses.

There are many reasons why you should “shop local” and “put your money where your house is.” Shopping local:

1. Supports your neighbors — Businesses in your hometown are typically owned by people who live right next door to you in your own neighborhood. Support your neighbors so their businesses can survive and thrive.

2. Promotes charity — Local businesses are often the biggest supporters of charities. Because local businesses are our neighbors, they tend to give more to organizations, youth sports teams, community events and more. But they can’t support our community without your patronage.

3. Saves money — Have you ever found yourself taking a drive to Grand Junction to go shopping? Or spending an entire weekend in Denver? While it may feel like you are saving a few dollars, you are actually paying more. Gas, eating out, hotels and most importantly … time (and time is money), add up quickly. Shopping locally saves on all those things.

4. Pays for services — While taxes aren’t the most exciting topic, what they do for the community is quite amazing. Did you know your local libraries, 9-1-1, snow removal, and law enforcement all function because of money you spend locally? When you spend money elsewhere you are paying for someone else’s services in their town — not your own.

Visit for more reasons to shop local.

But what does “shop local” really mean? Let’s just start by saying “think” local first. This summer one of my good friends got married and like every happy bride she was bragging about this great deal she got on some of her decorations she purchased online; particularly wine corks.

When asked why she purchased them online, she replied “where else was I going to get them?” I mentioned , did you “think” local first? Did you walk into your local liquor store and ask them if they had any? I’m sure not only do they have some, but I bet they most likely would have given them to her for free and if they don’t have what you are looking for, they want to earn your business and would have figured out a way to get them.

Without us walking in (or calling our local businesses) and asking them for products that we are wanting to buy they will never know what their consumers are looking for. If we don’t bother to ask, then how will they know? Give local a chance! Think: How can I make this purchase from a local business?

Thanks for taking the time today to read your “local” paper who promotes and supports “local” businesses. If you are looking for a list of area businesses that can provide you with the products and services you need, turn to Your Chamber:, download our “Save Local Now” app or shop at businesses who display the shop local window decal.

Shopping locally makes perfect sense – or “cents” – as we say.

Andrea Maddalone is the president and CEO of the Rifle Area Chamber of Commerce. To contact the Chamber, call 970-625-2085 or visit

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