Go Play Gear: Shredly offers women-specific athletic apparel
Tracy Durden, a Grand Junction resident, owns eight pairs of USA-produced Shredly shorts. She wears the shorts for mountain biking, shopping, and even to work due to the design’s melding of comfort and style.
“She knows what women want in style, comfort and fit,” Durden said.
“She” refers to Ashley Rankin, a Carbondale native and resident, who used a Kickstarter campaign in 2012 to fund Shredly, a women’s specific mountain biking apparel company. The name stems from a girlfriend’s concept, that “shredding” — or going hard — isn’t just for snowboarders and skaters; anyone can do it.
“It’s about doing what you love,” Rankin explained.
As the sole promoter and operator of Shredly, Rankin has sold more than 4,000 shorts since the inception of her business. And the first production run was funded solely by supporters, totaling more than $25,000. The shorts are manufactured in California, but sold at local dealers throughout Colorado including in Fruita, Carbondale, Basalt, Aspen and Glenwood Springs.
According to Rankin, she went to school for apparel design and production, but worked in real estate when she moved back to Carbondale. When she discovered limited options for women-specific mountain-bike shorts, she decided to design her own. Now Shredly enthusiasts use these home-grown shorts for biking, hiking, golfing, SUPing and more.
ABOUT THE APPAREL
Styles for Shredly shorts range from subtly striped to bright, bold, and colorful designs. Currently, three different short styles are available for purchase — including the multi-sport short, the mountain-bike short, and the mountain-bike “knicker.”
According to Shredly’s website, the multi-sport short offers a contoured waistband, gusseted crotch, side pocket, and is set above the knee ($85). The mountain-bike short is the same as the multi-sport short, but also has waist adjuster tabs and thigh vents ($95). The “knicker” is similar to the mountain-bike shorts, but falls below the knee ($100). Sizes range from 00 to 16, and fit just like jeans. Materials used in Shredly products are quick-dry, lightweight and durable.
Rankin also expanded her business from shorts to also include jerseys and chamois (rear-end pads), which are made specifically to snap into shorts for extra rear-end protection. The pads cost $45. Jerseys including a basic T-shirt style, the all-in-one (which features moisture management and an invisible-zippered stash pocket), and the cargo jersey (which features two open pockets). The basic jersey costs $45 and the other two cost $55. Sizes range from extra-small to extra-large.
For more information, visit http://www.shredly.com, or pop into Over the Edge Sports (202 E. Aspen, Fruita).
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Thanksgiving seems to be ever-present here in the Roaring Fork Valley. I’m not talking turkey and gravy, I’m speaking to the gifts we receive constantly, throughout the seasons.