Winter X games inks new pact |

Winter X games inks new pact

ESPN, the leading sports entertainment cable network and the Aspen Skiing Co. reached an agreement that keeps the Winter X games in the Aspen/Snowmass area through 2007.

The announcement of the extended contract between the two companies was made Tuesday by Ron Semiao, senior vice president of ESPN Original Entertainment and David Perry, Aspen Skiing Co., senior vice president.

The agreement comes just before the start of the Winter X Games VIII. This year’s event, which runs Saturday, Jan. 24, through Tuesday, Jan. 27, marks the first time a city has hosted an X Games event for three consecutive years.

Part of the extended contract ensures the Winter X Games will remain in the Aspen/Snowmass area for a total of six straight years, beginning with the 2002 Winter Games.

The 2003 Winter X Games drew more than 48,000 spectators to Buttermilk Mountain, an Aspen/Snowmass area mountain operated by the Aspen Skiing Co.

In addition, last year’s Winter X Games set television viewership records. According to ESPN, all 2002 Winter X Games telecasts averaged 412,673 households.

The Winter X Games features more than 250 athletes from across the globe competing for medals and prize money in Moto X, skiing, snowboarding and snowmobile events.

The 2003 Winter X Games will air on ESPN, ESPN 2 and ABC Sports.

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